Director, Sales & Marketing - Empire Homes

The Employee Experience Team•Austin, TX
•Onsite

About The Position

The Director of Sales & Marketing is responsible for leading the sales and marketing strategy, execution, and performance for the Division. This role drives revenue growth, market share, customer experience, and profitability by overseeing community sales operations, marketing initiatives, competitive positioning, product strategy, and sales team development. The Director partners closely with Division leadership, Operations, Land Acquisition, Finance, and Construction teams, as well as Corporate Sales and Marketing to achieve divisional business objectives and support sustainable growth. This role is located on site in the Austin, TX division.

Requirements

  • Bachelor's degree in Business, Marketing, Communications, Real Estate, or a related field preferred.
  • 8-12 years of progressive sales and marketing experience within the homebuilding, residential real estate, or related industry; management or supervisory experience preferred.
  • Proven track record of driving sales growth, market share and profitability with experience launching new communities, pricing strategy and sales forecasting.
  • Expertise in sales management, coaching, hiring, and performance development
  • Knowledge of digital marketing, lead generation, CRM systems (Salesforce), and customer acquisition strategies.
  • Excellent communication, negotiation, and presentation skills with the ability to influence and collaborate across multiple functions and leadership levels.

Responsibilities

  • Develop and execute divisional sales and marketing strategies to achieve community sales targets, revenue, and financial performance goals.
  • Lead, coach, hire, and develop Sales Consultants, Online Sales Counselors, and the Marketing team to drive performance and customer satisfaction.
  • Analyze market trends, competition studies, consumer demand, and sales performance metrics to inform pricing, product positioning, and strategic decision-making.
  • Partner with Division leadership to establish community launch strategies, sales forecasts, release schedules, and inventory management plans.
  • Oversee marketing programs, advertising campaigns, digital marketing initiatives, model home merchandising, and brand consistency across the division.
  • Collaborate with Land Acquisition and Development, Purchasing/Architecture, and Construction teams to align product offerings with market demand and customer preferences.
  • Manage sales and marketing budgets, monitor return on investment, and identify opportunities to improve sales effectiveness and profitability.

Benefits

  • Opportunity to collaborate with other skilled and visionary professionals.
  • Receive exclusive discounts on Empire Homes through our Employee Home Ownership Program.
  • Enjoy peace of mind with our employer paid benefits.
  • Invest in your future with employer sponsored 401k plans.
  • Keep growing your career with continuing education support and opportunities for learning & development.
  • Join a company that believes your time outside of work is just as important as your time inside work.
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