Director, S&P

Croud•New York, NY

1d•Hybrid

About The Position

This role within the Strategy & Planning team is to provoke action into tangible solutions that act as the connective tissue to drive success for our clients & Croud. This role will be responsible for growing our client’s business by creating strategies that connect insights to media activation to measurement, expanding the agency's playbook to deliver media plans that deliver measurable results. At Croud, our vision centers around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients, and our communities.

Requirements

Experience of elevating over campaign planning and having to drive demonstrable results for c-suite executives.
Expected to be an expert across all media, including digital, social and traditional, demonstrating advanced knowledge in all areas.
Extensive experience of presenting to clients and ’selling-in’ ideas, and of working closely with senior stakeholders to understand their business objectives.
Great communication and presentation skills, with good attention to detail.
Experience managing a team.
Data backed story telling, comfortable using data to tell stories and guide decision making, familiarity with MMM, MTA, Standard Campaign Reporting in addition to syndicated research tools
Thorough familiarity with media research resources, capabilities and limitations (planning tools, competitive tools)

Nice To Haves

Exposure to big budgets, complex organization structure with multiple stakeholders, overlapping planning processes with multiple competing priorities
Hands-on experience of key digital marketing platforms is preferred. These include (but are not limited to) Google Analytics, Google Ads, Facebook Ads Manager, DV360
Represent Croud at industry events, public speaking and thought leadership.
Experience in CPG and/or Multi Brand Retail a bonus, but not a requirement.

Responsibilities

Demonstrating an ability to build from scratch. Turning solutions into strategies to present back to clients. (Without reliance on tools / usual industry solutions)
Understand client’s business needs and create programs to connect their initiatives to drive brand growth. Focused on outcomes based media planning.
Define a digital program's strategic vision, and cary that vision through real tactics across media channels
Facilitating effective brainstorming an ideation sessions to spur growth, turning ideas into actionable programs and/or products.
Facilitating effective brainstorming and ideation sessions to spur growth, turning ideas into actionable programs and/or products.
Work with new business teams on Croud’s proposition and pitch storytelling and platform strategy for all cross-channel clients
Work closely with senior client stakeholders to identify and solve key marketing challenges, as well as internal collaboration with other teams at Croud to pull plans together
Lead cross-channel media planning across 5-6 priority initiatives throughout the year, ensuring that investment decisions made on behalf of clients are rigorously informed by all the available data. Work closely with teams across Croud to ensure strategy is deployed holistically across plans.
Creating compelling narratives that are able to engage and persuade various audiences.
Oversee audience, market, and competitor intelligence projects, ensuring that work is insightful and actionable
Oversee measurement and testing strategy across channels, continuously optimizing investment decisions by translating performance data into clear actions regarding what to scale, shift, or stop across channels and campaigns.
Drive integration across paid media, SEO, content, and AI-led discovery to ensure clients capture demand across all relevant search and discovery touchpoints.
Oversee team’s planning process and assist in growth of junior team members through measurable performance plans and close collaboration.
Establishes & oversees team’s planning process including research, strategy, evaluations and recommendations of media vehicles and tactics, through plan development, presentation, execution and follow-up
Defines high level strategy and holistic management of the media plan development, implementation, and execution
Lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development
Support development of strategic approach by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities
Be an ambassador in the development of new insights, audience segmentation and cultural analysis that will build clients' businesses
Identifies key target insights based on client brief necessary for formulating strategic recommendations, and ensures alignment into broader long-term goals
Maintain an in-depth knowledge of the client business and competitive landscape
Ensure teams adopt best in class tools, techniques, and systems to deliver plan recommendations aligned to client’s objectives and expected business outcomes
Demonstrate an intimate, and strategic, understanding of how consumers interact with channels and technology, while championing across internal agency teams