Director, Regional Sales

TKO

10d

About The Position

The PBR Regional Sales Director is responsible for identifying, developing, and closing new corporate partnership opportunities at the national, regional, and local levels. This role drives regional revenue growth by executing local and regional sales initiatives and positioning PBR as a must-have sports and entertainment property. The Regional Sales Director reports to the Vice President, Corporate Partnerships. This role is ideal for a results-driven sales leader with a strong track record of building relationships, negotiating partnerships, and consistently delivering against revenue targets.

Requirements

Excellent verbal communication and professional writing skills
Strong customer service and relationship management skills
Proven ability to manage multiple priorities and projects simultaneously
High level of organization and attention to detail
Ability to build and sustain long-term business relationships
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Bachelor’s degree in Marketing, Sales, Business, or a related field preferred
Minimum of five (5) years of experience in sales, partnerships, or related marketing roles preferred

Responsibilities

Identify, prospect, and close new local, regional, and national corporate partnerships
Execute all regional and local sales initiatives aligned with broader partnership strategy
Assign and support Regional Sales Managers in lead generation and execution of smaller local deals
Collaborate with Marketing Managers to drive market penetration and audience reach
Partner with Sponsorship Fulfillment to develop and execute market-specific sales campaigns
Build and maintain strong relationships with existing local and regional partners
Grow Tour presence in smaller markets, focusing on core partner categories and extended relationships
Conduct market, category, and local company research to identify partnership opportunities
Monitor competitive landscape and local events to identify new sales prospects
Travel frequently to assigned markets to support relationship development and deal execution
Identify and sell partnership opportunities across multiple PBR properties, including: PBR Unleash The Beast PBR Pendleton Whisky Velocity Tour PBR Team Series PBR Challenger Tour
Generate and expand relationships with existing partners and extended partner networks to drive incremental revenue
Leverage marketing and sales data to optimize sales strategies by market and region
Conduct sales calls to qualify leads and advance opportunities through the pipeline
Manage partnership inventory, including tracking and documentation of available assets
Support sales initiatives through data collection, analysis, and presentation
Develop sales collateral, presentations, and pitch materials