Regional Sales Director

Betco Corporation•Tampa, FL

11d

About The Position

The Regional Sales Director is responsible for achieving the annual revenue plan within a specified geographic region. This role aligns with the overall corporate strategy of market penetration, focusing on Betco-branded and private-label chemical and equipment product lines, primarily through the Jan/San channel. The position also involves driving end-customer demand. Must live in the Tampa, Orlando or Jacksonville Metro Area

Requirements

Bachelor’s Degree in Business with a focus on sales.
3 - 5 years’ experience in progressive sales management.
Proficiency in Microsoft Office Suite (Outlook, Word, PowerPoint, Excel).
Experience using iPhones and laptops for business applications.
Knowledge of Customer Relationship Management (CRM) software, including Salesforce.com.
Ability to work on a computer for extended periods.
Travel required - 50% - 75%

Responsibilities

Drive end-customer sales to expand account penetration.
Review sales penetration across key product categories and develop a regional sales plan to meet growth objectives.
Direct sales forecasting and establish performance and personal goals.
Achieve annual distribution and end-customer sales targets.
Develop and execute strategic growth plans with top distributors.
Implement pricing strategies and contract management for distribution partners and end customers.
Execute promotional programs provided by the marketing team.
Manage promotional spending (PFA) to achieve sales goals.
Build and maintain strong relationships with Gold & Silver Distributors, acting as a liaison between sales and other internal departments.
Oversee MAPP and pioneering conflict resolution within the region.
Support corporate and national account requests within the assigned geography.
Manage travel and entertainment (T&E) expenses.
Oversee demo stock management, ensuring appropriate inventory turnover and financial responsibility for company assets.
Ensure high-quality and high-quantity end-user engagement within the region, leveraging Salesforce for tracking sales activity, customer calls, distributor feedback, and competitive insights.
Other duties may be assigned as needed by the Senior Director of Field Sales and Training or EVP of Sales.