Regional Sales Director

Vanta Diagnostics
3h$150,000 - $190,000

About The Position

Vanta Diagnostics is a rapidly growing, CAP- and CLIA-certified national laboratory delivering targeted molecular diagnostics designed to improve both clinical and economic outcomes. Our work empowers healthcare providers with actionable insights that support better decision-making and provide therapies that truly change patients’ lives. Known for our industry-leading turnaround times, we ensure results move quickly from the lab to the provider. Headquarters in Charleston, South Carolina, Vanta is expanding and actively seeking high-performing sales professionals to join our team. We’re looking for individuals who not only excel in their craft, but who also live our core values every day, ethics, service, and a genuine passion for helping providers achieve better outcomes, one patient at a time. We are looking for a dynamic Regional Sales Director to lead our East Regional Sales Team.

Requirements

  • Bachelor’s degree in business, Marketing, or a related field is required.
  • 3-5 years’ experience as a Sales Executive, Sales Manager, or Sales and Marketing Director, preferably within Diagnostics or healthcare markets required.
  • Demonstrated track record of meeting and exceeding sales targets.
  • Strong ability to make critical decisions in a fast-paced, high-pressure environment.
  • Excellent organizational, analytical, and problem-solving skills.
  • Outstanding listening, negotiation, and presentation abilities.
  • Exceptional verbal and written communication skills.

Nice To Haves

  • Master's degree preferred.

Responsibilities

  • Develop and execute regional sales growth strategies, tactics, and action plans to achieve and exceed annual revenue targets.
  • Lead, coach, mentor, and manage a large team of Account Managers across the Eastern Region (15 states) to drive consistent performance and accountability.
  • Own regional sales results, including forecasting, performance monitoring, and implementation of corrective actions as needed.
  • Build and maintain strong relationships with key customers while developing deep understanding of customer needs, category-specific trends, and competitive dynamics.
  • Oversee weekly sales activity and call reports related to quotes, orders, and customer/vendor issues to ensure operational excellence.
  • Identify performance gaps at the individual and regional level and develop effective solutions to improve results.
  • Develop, and retain top sales talent; identify and support high-potential team members and partner with senior sales leadership on development opportunities.
  • Collaborate cross-functionally with internal teams to evaluate, select, and execute market growth opportunities aligned with company objectives.
  • Maintain expert knowledge of company products, competing products, and key clinical call points, including Wound Care, Senior Care, Urology, Dermatology, Podiatry, Internal Medicine, and Infectious Disease.
  • Analyze regional market conditions to identify new growth opportunities and expansion strategies.
  • Travel up to 80% weekly to support team development, customer engagement, and regional business needs.
  • Report directly to the Area Vice President of Sales.

Benefits

  • qualified retirement programs
  • car allowance
  • cell phone stipend
  • paid time off (i.e., vacation, holiday, and leaves)
  • a 401(K) plan and company match
  • health, dental, and vision coverage in accordance with the terms of the applicable plans
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