Director Qualitative Insights, Healthcare

MaterialLos Angeles, NY
Hybrid

About The Position

We drive intelligent growth for ambitious businesses and leading brands. Customer understanding is more potent and drives greater value when insights go to work directly within marketing and experience priorities. To give our clients that advantage, we put an insights-driven operating system at the core of our design, go-to-market and digital experience solutions. Material clients make smarter growth choices because they can see clearly how and when to take the shots that count. Together, we connect consumer intelligence with customer demand generation to build lasting, profitable relationships. The Director, Insights is someone who dreams big, values collaboration and is committed to turning customer challenges into growth opportunities. You will be responsible for leading and the successful delivery of multiple research and insights engagements at a time. You will act as a thought partner to our junior to senior-level clients, crafting insights and developing actionable and provocative recommendations, while maintaining trusted relationships. Unlocking organic growth through ongoing relationships and repeat clients. Liaising with internal Client Partners to support account planning and growth. As the Director, Qualitative Insights (Healthcare) you will Specific research design and delivery responsibilities include - but are not limited to - methodology recommendations and engagement design, discussion + activity guide development, online + face to face moderation, mentoring and developing others, managing internal project members, notetaking, financial project management, developing nearly client ready reports/deliverables (including slides video deliverables, microsites), overall account/project management and managing scope, critical thinking for roadblock escalation to effectively complete work and offers guidance to others to problem solve these challenges. Collaboration with internal cross-functional teams (e.g., Qual Insight Ops, Insight Design, Behavioral Sciences, Quant practice) in support of executing the highest quality work. Insights reporting responsibilities include translating data into learnings, integrated visual stories and comprehensive narratives that establish impactful and strategic recommendations. This process may or may not include Senior Team/Leader oversight. Team & client management responsibilities include establishing, supporting, and building thriving relationships with junior- to senior-level Insights, Marketing and other cross-functional client Stakeholders. Mentoring, coaching, and delegating appropriate work to Associates and Sr. Associates, Associate Directors, sharing responsibility for their growth, development and training roadmaps. You will be mentored by senior leadership and receive on-the-job formal training through Material. Have a healthcare and pharma focus, partnering closely with Senior Leaders within the sector to design, scope and execute qualitative research.

Requirements

  • Minimum of 7 years of experience in market research, within the healthcare and pharma sector.
  • Proven track record of managing multiple end-to-end research projects and developing client relationships.
  • Expert of qualitative methodologies, including focus groups, ethnographies, in-depth interviews (IDIs), online communities, etc.
  • Broad experience across different types of objectives (JTBD/Needs, Segment Illumination, Audience Understanding, Journey Mapping, Product Innovation, Positioning, etc.).
  • Critical thinking, strategic thinking, project management and problem identification oriented around solutions and point-of-view.
  • Ability to learn and adapt to cutting edge technologies to drive efficiency.
  • Leadership presence through influence and peer relationships.
  • Issue de-escalation and solutioning when needed.
  • Excellent communication and presentation skills, with the ability to convey complex insights to diverse audiences including Senior level stakeholders.
  • Proficiency in market research software and tools and Microsoft/Google Suites.
  • Proven ability to work collaboratively and lead cross-functional teams.
  • Demonstrated curiosity, willingness to learn (learning mindset), openness to sharing, receiving, asking for, and applying feedback.
  • Adaptability to new methodologies and technologies in the market.

Nice To Haves

  • Master's degrees are a plus.
  • Prior experience managing and leading others as a people manager is a plus.
  • Understanding of quantitative research is a plus.
  • Ability to integrate and seamlessly incorporate Quantitative methods, research and insights.

Responsibilities

  • Leading and the successful delivery of multiple research and insights engagements at a time.
  • Acting as a thought partner to junior to senior-level clients, crafting insights and developing actionable and provocative recommendations.
  • Maintaining trusted client relationships.
  • Unlocking organic growth through ongoing relationships and repeat clients.
  • Liaising with internal Client Partners to support account planning and growth.
  • Methodology recommendations and engagement design.
  • Discussion + activity guide development.
  • Online + face to face moderation.
  • Mentoring and developing others.
  • Managing internal project members.
  • Notetaking.
  • Financial project management.
  • Developing client-ready reports/deliverables (including slides, video deliverables, microsites).
  • Overall account/project management and managing scope.
  • Critical thinking for roadblock escalation to effectively complete work and offers guidance to others to problem solve these challenges.
  • Collaboration with internal cross-functional teams (e.g., Qual Insight Ops, Insight Design, Behavioral Sciences, Quant practice) in support of executing the highest quality work.
  • Translating data into learnings, integrated visual stories and comprehensive narratives that establish impactful and strategic recommendations.
  • Establishing, supporting, and building thriving relationships with junior- to senior-level Insights, Marketing and other cross-functional client Stakeholders.
  • Mentoring, coaching, and delegating appropriate work to Associates and Sr. Associates, Associate Directors, sharing responsibility for their growth, development and training roadmaps.
  • Partnering closely with Senior Leaders within the healthcare and pharma sector to design, scope and execute qualitative research.
  • Positively influencing organic client account growth and revenue.
  • Inspiring and motivating others.
  • Acting as a change leader who brings others along.
  • Managing relationships with external vendors.

Benefits

  • Material employees join a peer group of exceptionally talented colleagues across the company, the country, and even the world.
  • We develop capabilities, craft and leading-edge market offerings across seven global practices including strategy and insights, design, data & analytics, technology and tracking.
  • Our engagement management team makes it all hum for clients.
  • A community focused on learning and making an impact.
  • Material is an outcomes focused company.
  • We create experiences that matter, create new value and make a difference in our clients' lives and their customers' lives.
  • Equal Employment Opportunity All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.
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