Director (Public Relations), Consumer Lifestyle

Orchestra•New York, NY

1d•Hybrid

About The Position

Small Girls PR is seeking a Director to lead strategic communications for our diverse client portfolio within the consumer lifestyle space. In this role, you'll navigate the full spectrum of PR challenges - from building awareness from the ground up for emerging startups to orchestrating large-scale campaigns for major corporations. There is no one-size-fits-all for an SGPR client which means your career will be further enriched with meaningful and diversified experience. We've handled mergers for GE, announced Esusu as one of the first Black-owned tech unicorns, launched paranormal investigations with Ring doorbells, created a closet calculator to see how recycled clothing impacts the environment with thredUP, and hired the Green M&M as Zappos’ newest “shoefluencer” when the spokescandy was put on hiatus due to her boots controversy. Note: This role is based in our NYC office, working two days a week in the office on a hybrid schedule.

Requirements

7-9+ years of experience in media relations, corporate communications, or public relations
Demonstrated success leading client accounts and agency teams
Established relationships with consumer media contacts
Proven track record of developing innovative campaign concepts
Strong organizational and time management skills
AEO & Affiliate Understanding: You recognize the growing intersection of earned media, AI search, and affiliate commerce, identifying opportunities that drive both brand visibility and measurable business impact.
Point Positive Mindset: You bring realistic optimism to challenges—identifying opportunities without glossing over obstacles
Hustle and Can-Do Attitude: You're resourceful and nimble, thriving when timelines shift and finding creative solutions when conventional approaches fall short
Future-Forward Thinking: Your intellectual curiosity drives you to spot emerging trends, tools and communities before they hit the mainstream
Media Relations Expertise: You've cultivated warm relationships with key journalists and understand how to translate client stories into compelling coverage
Organizational Excellence: You plan and delegate efficiently, keeping teams focused on priorities even when juggling multiple campaigns
Creative Expertise: You've personally conceived successful PR stunts and campaigns that generated significant attention

Responsibilities

Develop long-term strategies and create tentpole campaigns that position clients for success in competitive markets as well as proactively identify potential roadblocks and solutions in order to ensure client success
Build strong rapport with clients and interagency partners as their primary strategic contact
Personally craft compelling pitches, review media lists, and conduct direct outreach to secure feature placements across print, digital, podcasts, substacks, and broadcast publications
Originate the out-of-the-box, earned-first ideas that leverage creative thinking to generate tangible results, achieving both client and agency business goals
Provide comprehensive insights that capture quantitative outcomes while acknowledging qualitative impact
Develop strategies to consistently secure placements beyond traditional digital outlets as well as outlets clients have never been in before
Guide our talented junior team members to develop their skills and confidence, coaching them on how/when to pivot strategies as well as how to proactively improve internal processes