Director, Programmatic

Starcom Worldwide • Chicago, IL

54d • Hybrid

About The Position

The Director oversees the development and execution of programmatic campaigns across channels. As the day-to-day point of contact for senior-level partners, the Director facilitates ongoing programmatic education for internal teams and clients, identifies new revenue growth opportunities, and provides team management and strategic insight.

Requirements

• 7+ years of experience in programmatic media with increasing levels of responsibility
• 4+ years of team management experience
• Ability to strategically plan campaigns from audience determination, through how to best flight and implement campaigns to align with clients strategic goals and benchmarks
• Excellent written and verbal expression abilities (PPT, visual storytelling necessary) allow the individual to explain how programmatic plans were developed. They also explain what the plans entail and how they were delivered.
• Deep understanding of the metrics of programmatic, how they interrelate so as to be able to guide a team to effectively harness those levers
• Programmatic buying and DSP experience; comfortable planning/buying on DSP, working with 1st and 3rd party data
• Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP and Facebook and Twitter APIs
• Excellent relationship building, diplomacy, and decision making skills with the ability to think creatively
• Vast understanding of the programmatic landscape
• Proficiency in Microsoft Office Suite

Responsibilities

• Motivate and manage programmatic team in the creation, development, and execution of programmatic and general media activations, solutions, and tactics within the DSP/DMP
• Lead the development of clear individual responsibilities/ structured training plans/ team competence/ benchmark setting of your team
• Own programmatic strategy and campaign performance
• Direct the execution of brand programmatic deliverables to meet/exceed expectations within budget and time parameters
• Solid knowledge of programmatic landscape - system setups on both DSP & DMP
• Solid programmatic marketplace thought leadership with ability to tie new offerings and innovations to brand/client business objectives while supporting centralized learning agendas
• Reviews MMM results, provide additional context to results relative to programmatic activity, application of takeaways against future investments
• Evaluate and select strategic solutions on behalf of select clients
• Leads media negotiations with DSP & DMP partners; consulting with clients and internal collaborators

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed