Director, Programmatic

Publicis Groupe•Chicago, IL

About The Position

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more. Overview What You'll Do: The Director oversees the development and execution of programmatic campaigns across channels. As the day-to-day point of contact for senior-level partners, the Director facilitates ongoing programmatic education for internal teams and clients, identifies new revenue growth opportunities, and provides team management and strategic insight.

Requirements

Bachelor's degree or higher preferred in marketing, advertising, business, marketing, or equivalent
7+ years of experience in programmatic media with increasing levels of responsibility
4+ years of team management experience
Ability to strategically plan campaigns from audience determination, through how to best flight and implement campaigns to align with clients strategic goals and benchmarks
Excellent written and verbal expression abilities (PPT, visual storytelling necessary) allow the individual to explain how programmatic plans were developed. They also explain what the plans entail and how they were delivered.
Deep understanding of the metrics of programmatic, how they interrelate so as to be able to guide a team to effectively harness those levers
Programmatic buying and DSP experience; comfortable planning/buying on DSP, working with 1st and 3rd party data
Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP and Facebook and Twitter APIs
Excellent relationship building, diplomacy, and decision making skills with the ability to think creatively
Vast understanding of the programmatic landscape
Proficiency in Microsoft Office Suite

Responsibilities

Motivate and manage programmatic team in the creation, development, and execution of programmatic and general media activations, solutions, and tactics within the DSP/DMP
Lead the development of clear individual responsibilities/ structured training plans/ team competence/ benchmark setting of your team
Own programmatic strategy and campaign performance
Direct the execution of brand programmatic deliverables to meet/exceed expectations within budget and time parameters
Solid knowledge of programmatic landscape - system setups on both DSP & DMP
Solid programmatic marketplace thought leadership with ability to tie new offerings and innovations to brand/client business objectives while supporting centralized learning agendas
Reviews MMM results, provide additional context to results relative to programmatic activity, application of takeaways against future investments
Evaluate and select strategic solutions on behalf of select clients
Leads media negotiations with DSP & DMP partners; consulting with clients and internal collaborators

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
medical coverage
dental
vision
disability
401k
paid time off