Director, Programmatic Sales

Sirius XM•New York, NY

About The Position

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are. This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day. SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. Pandora provides consumers with a uniquely-personalized music and podcast listening experience with its proprietary Music Genome Project® and Podcast Genome Project® technology. Pandora is available through its mobile app, the web, and integrations with more than 2,000 connected products. SiriusXM Media is the gateway for marketers to the largest digital audio advertising ecosystem in North America. As the combined advertising revenue organization of Sirius XM Holdings Inc., SiriusXM Media spans across leading owned and operated audio platforms Pandora and SiriusXM; innovative ad tech solutions powered by AdsWizz; sonic creative consultancy Studio Resonate; and an extended content network featuring exclusive monetization agreements with Audiochuck, NBCUniversal, SoundCloud, and many more. Reaching more than 150 million listeners each month, SiriusXM Media delivers audiences the tailored brand experiences they crave while putting creators first, making it easy for every marketer to produce, plan, buy and measure across its entire audio universe.

Requirements

10+ years of experience with 5+ years of management experience.
Experience in programmatic advertising sales, ad tech and digital media, with a proven track record of driving revenue growth and leading teams.
Proven leadership experience managing and developing high-performing sales teams, with a strong ability to coach, mentor, and provide ongoing performance feedback.
Demonstrated success in driving team results, fostering a collaborative and accountable culture, and supporting individual growth and development.
Experience managing, pitch development, sales presentations, negotiations, closing deals, and getting wins.
In-depth knowledge of programmatic advertising, including demand-side platforms, supply-side platforms, and data management platforms.
Strong understanding of the digital media landscape, including key players, trends, and emerging technologies.
Experience with sales analytics, data analysis, audience targeting, and performance metrics, including the ability to interpret and communicate complex data insights both internally and externally.
Familiarity with sales automation tools, CRM systems, and other sales enablement technologies.
Ability to generate ideas and deliver results across diverse clients, teams, and situations.
Creative thinking to help guide product enhancements based on client feedback.
Experience with automation and/or AI tools such as chatGPT, Gemini, etc.
Must have legal right to work in the U.S.

Responsibilities

Manage a team of high performing programmatic sellers, providing guidance, coaching, and performance feedback.
Develop and execute an annual strategic business plan to drive programmatic sales revenue growth and expand existing SiriusXM Media client relationships.
Uncover core client business needs and challenges and communicate the value of partnering with SiriusXM Media to solve them.
Be a public facing voice in the market - appearing on panels, writing articles, participating in webinars with an end goal of advancing programmatic audio.
Participate in product road map build out discussions based on client needs with senior leadership, product, & operations.
Manage large-scale projects that increase the programmatic audio TAM and introduce the market to new programmatic offerings.
Lead high-level strategic client conversations alongside sales team.
Articulate and justify programmatic strategy to internal senior leadership.
Collaborate with cross-functional teams, including product, marketing, and operations, to drive business growth and improve sales efficiency.
Analyze market trends, competitor activity, and customer needs to identify opportunities for growth and innovation.
Develop and manage budgets, forecasts, and performance metrics to measure sales success and inform business decisions.
Build deep and lasting connections internally across SiriusXM departments and specialty functions.
Work closely with product, marketing and revenue teams to constantly optimize efforts relating to company-wide goals