Director, Programmatic Marketing Enablement

International Justice Mission•Virginia - Hybrid, VA

2d•Hybrid

About The Position

International Justice Mission (IJM) is seeking a Director, Programmatic Marketing Enablement to establish and lead a capability that advances programmatic outcomes through strategic communication. This role operates at the intersection of marketing, program delivery, advocacy, and justice-system influence. The Director will help program teams use strategic communication to influence audiences, decisions, behaviors, and social norms relevant to their objectives. The position is hybrid (onsite Tuesdays & Thursdays) for those in the Washington, DC area or remote for non-local candidates, reporting to the Vice President, Global Insights and Growth. This role requires current authorization to work in the United States, and visa sponsorship is not available.

Requirements

Bachelor’s degree in research/behavioral sciences/market research, communications, international development, public affairs, marketing, or a related field.
At least nine years of relevant experience in social and behavior change communication, advocacy or public-affairs communication, development communication, or a related discipline.
At least four years in a leadership role.
Demonstrated success designing and delivering behavior-change or influence communication that contributed to measurable, documented results.
Experience working in or alongside international, multicultural, and field-based program contexts, with strong judgment regarding safeguarding all relevant stakeholders.
Demonstrated ability to build a new capability, operating model, or cross-functional practice in a complex organization.
Deep expertise in social and behavior change communication and strong working knowledge of advocacy or public-affairs communication.
Expertise in formative research, audience segmentation, behavioral and social-norms approaches, message development, integrated campaign design, and communication measurement.
Ability to translate complex program objectives into focused audience and communication strategies and to guide high-quality creative execution.
Experience with media and social-listening approaches, narrative risk assessment, and rapid communication response.
Excellent written, verbal, and presentation skills, with the ability to work effectively from field-level briefs through executive-level decisions.
Mature Christian faith as defined by the Apostles’ Creed.
Builder’s mindset, strategic judgment, and the ability to turn ambiguity into a clear and practical path forward.
High emotional intelligence and cultural humility, with a demonstrated ability to earn trust across functions, geographies, and levels of seniority.
Strong ethic of service and deep commitment to IJM’s mission, safeguarding principles, and organizational values.
Results-oriented, self-directed, organized, and able to operate with significant independence while collaborating closely with others.
Servant leadership that consistently places mission, survivors, program partners, and team outcomes above personal agenda.
Current authorization to work in the United States.

Nice To Haves

Master’s degree preferred.
Eager commitment to IJM's Core Values: Christian, Professional and Bridge-Building.
Self-starter with strong initiative.
Disciplined with priorities.
Strong interpersonal skills and self-awareness.
Flexible, collaborative and eager to support others.
Effective team player who fosters collaborative environment.
Adept at creative problem solving.
Participation in IJM’s community of spiritual formation.

Responsibilities

Define the strategy, scope, service model, and standards for how Global Marketing supports program-owned behavior-change and influence objectives.
Assess existing work across IJM and build on field and program expertise.
Establish a disciplined process for intake, sensitivity assessment, prioritization, staffing, roles/responsibilities framework, and delivery of programmatic marketing work.
Partner with Global Program, advocacy, and field leaders to determine where strategic marketing can advance program-defined outcomes.
Translate program outcomes into focused communication strategies, defining priority audience, desired change, communication approach, and measurement methods.
Use research and local insight to understand audience motivations and barriers to change.
Develop audience-centered strategies for behavior change, community influence, or decision-maker engagement.
Lead initial pilot campaigns from strategy through execution in partnership with Global Marketing capability experts.
Develop integrated channel plans reaching priority audiences through a mix of mass, digital, community, interpersonal, and partner-led communication.
Engage trusted messengers to strengthen reach and credibility.
Manage visibility and narrative risk by monitoring public response, addressing harmful narratives, and ensuring communication aligns with Program direction and approved sensitivity levels.
Ensure all work reflects local context, protects survivors and staff, and complies with IJM safeguarding, legal, security, consent, and brand requirements.
Apply program-defined sensitivity and visibility classifications to protect confidential or protected work.
Maintain clear review and approval pathways for factual accuracy, legal considerations, program strategy, calls to action, and safeguarding.
Build trusted, service-oriented partnerships across Global Marketing, Global Program, regional teams, and field offices.
Define a measurement framework for programmatic marketing, including reach, comprehension, message uptake, sentiment, engagement, and behavioral or influence proxies.
Partner with Program teams to connect communication indicators to program-owned outcome measures.
Establish baselines and learning plans for priority efforts and use evidence to improve strategy, messaging, creative, channels, and partner selection.
Establish the roadmap, priorities, investment, and team structure needed to prove and scale the capability.
Recruit/develop a high-performing team as the function grows, fostering a culture of rigor, humility, and service.
Bring current best practices in behavior change, advocacy communication, audience research, and measurement.
Contribute as a strategic and collaborative member of the Global Marketing Leadership Team.
Participate in IJM’s community of spiritual formation.