Director, Product Strategy, Spend

AirwallexSan Francisco, CA
$250,000 - $350,000Onsite

About The Position

As Director, Product Strategy, Spend, you will help define how Airwallex grows and wins in one of the most competitive and high-potential areas of fintech. This role sits at the intersection of product strategy, commercialization, and business performance for our global Spend offering, spanning cards, expense management, and adjacent workflows. You will work closely with Product, Engineering, Sales, Marketing, Partnerships, Finance, and Operations to ensure we are building the right capabilities and bringing them to market effectively at global scale. You will play a critical role in helping Airwallex move further upmarket, deepen our footprint across key regions, and strengthen our competitive position against market alternatives. This role is based in SF

Requirements

  • 10+ years of experience in high-impact roles across fintech, payments, spend management, financial infrastructure, or complex B2B SaaS environments.
  • Demonstrated success in product strategy, GTM strategy, P&L ownership, revenue operations, business operations, commercialization, or a closely related function, with a track record of driving growth and market impact.
  • Foundational product management experience, with the ability to engage credibly on roadmap, customer needs, technical trade-offs, and product direction.
  • Strong commercial judgment across pricing, packaging, segmentation, positioning, and launch strategy.
  • Technical fluency and the ability to work effectively with engineering teams on APIs, SDKs, payment gateways, card acquiring, local payment methods, and broader fintech infrastructure.
  • Exceptional structured problem-solving skills and a data-driven mindset, with experience diagnosing bottlenecks, evaluating unit economics, and unlocking growth opportunities.
  • Excellent communication and stakeholder management skills, with the ability to translate complex product capabilities into clear commercial decisions and influence senior leaders across technical and business functions.

Nice To Haves

  • Experience owning or shaping a global or multi-region business line spanning product strategy, commercial strategy, and GTM execution.
  • Experience in spend management, corporate cards, expense software, or adjacent financial workflows and infrastructure.
  • Experience helping a business move upmarket into enterprise segments or expand into new geographies and customer segments.
  • Familiarity with competitive environments shaped by companies such as Ramp, Brex, Stripe, Adyen, Checkout, or Revolut.
  • An entrepreneurial, founder-like mindset with high ownership, strong urgency, comfort with ambiguity, and a bias toward action in fast-moving environments.

Responsibilities

  • Own the P&L for Airwallex Spend. Define and evolve the global strategy across cards, expense management, and related workflows, with a focus on growth, adoption, and long-term market position.
  • Lead end-to-end GTM and commercial strategy for Spend, including pricing, packaging, segmentation, market prioritization, and competitive positioning.
  • Act as the voice of the customer and the market, turning customer pain points, adoption data, and competitive intelligence into structured recommendations that shape roadmap priorities and investment decisions.
  • Partner closely with Product and Engineering leadership to balance immediate commercial opportunities with longer-term platform and infrastructure investments.
  • Build scalable operating mechanisms and GTM playbooks that improve conversion, adoption, expansion, and unit economics across the Spend customer lifecycle.
  • Serve as a central connective point across Product, Engineering, Marketing, Sales, Partnerships, Finance, and Operations to align strategy, launches, and execution across regions and segments.
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