Director, Product Strategy & Portfolio

SHRM•Alexandria, VA

2d•Remote

About The Position

The Director, Product Strategy & Portfolio is an enterprise product leader responsible for the strategy, lifecycle management, and commercial performance of Linkage’s leadership experience and product portfolio, including the Leadership Institute and related summits, conferences, and workshops. This role treats experiences as products—owning the end-to-end lifecycle from ideation through optimization—ensuring offerings are market-relevant, differentiated, and financially successful. The Director leads a ~$6M portfolio with full accountability for revenue and margin, while driving continuous innovation through a deep understanding of audience needs, market trends, and business priorities. Partnering closely across Product, Marketing, Sales, and Client Engagement, this role translates insights into scalable, high-impact experiences that strengthen market position and deliver measurable business outcomes.

Requirements

Bachelor’s degree required; advanced degree or relevant certifications preferred
10+ years of experience in product management, portfolio strategy, or experience-based product leadership
Demonstrated success owning and scaling revenue-generating portfolios with P&L accountability
Experience applying product management principles to events, leadership development, or learning solutions
Strong commercial experience, including pricing, packaging, and go-to-market alignment
Experience working in cross-functional, matrixed environments with senior stakeholders
Proficiency with CRM and analytics tools (e.g., Salesforce)
Deep expertise in product strategy and lifecycle management, including product-market fit, roadmap development, and experience-based product design
Strong commercial and financial acumen, with the ability to drive revenue growth, pricing strategy, sponsorship development, and margin performance
Proven ability to own and scale a product portfolio, delivering measurable business outcomes
Advanced data fluency, leveraging analytics, forecasting, and CRM insights to inform strategy and decision-making
Ability to translate customer insights into differentiated, scalable offerings that drive engagement and growth
Strong cross-functional leadership and stakeholder influence, operating effectively within a matrixed environment
Excellent executive communication and storytelling skills, with the ability to influence senior leaders and enable sales
Ability to balance strategic vision with execution, navigating ambiguity, prioritizing effectively, and delivering high-quality outcomes
Ability to effectively leverage artificial intelligence (AI) tools and technologies to streamline workflows, enhance productivity, and improve overall work quality.

Responsibilities

Define product vision, value proposition, and audience segmentation for each program
Own the full product lifecycle across the portfolio: ideation, design, launch, optimization, and evolution in partnership with the SHRM Product COE
Develop and maintain product roadmaps aligned to enterprise strategy and growth priorities
Continuously assess product-market fit using customer insights, competitive intelligence, and performance data
Identify and incubate new and existing products, including assessment products, features, and extensions to expand reach and revenue
Lead a Customer Advisory Board to validate product direction and inform roadmap decisions
Design differentiated, high-impact program experiences aligned to audience needs and learning outcomes
Establish thematic direction, content architecture, and experience design for each offering
Curate and manage speakers, facilitators, and faculty as core components of the product experience
Integrate research and thought leadership to strengthen product positioning and value
Own revenue and gross margin performance for a ~$6M portfolio
Develop pricing, packaging, and value propositions to optimize conversion and yield
Partner with Sales to enable pipeline development, positioning, and client engagement
Develop and scale sponsorship strategy and offerings (~$250K+)
Partner with Marketing to align product positioning, messaging, and go-to-market execution
Manage budgets, forecasting, and overall financial performance
Analyze product performance, customer behavior, and market trends to inform strategy
Leverage CRM tools (e.g., Salesforce) to track pipeline, forecast performance, and identify growth opportunities
Translate insights into actionable product enhancements and business strategies
Establish and monitor KPIs, dashboards, and reporting to drive decision-making
Oversee end-to-end product delivery, ensuring a high-quality and seamless customer experience
Lead cross-functional execution across internal teams and external partners
Serve as product owner during live events, ensuring alignment to product vision
Conduct post-event reviews to capture insights and drive continuous improvement