Director, Product Strategy - GTM Commerce

Salesforce•San Francisco, CA

3d•Hybrid

About The Position

The Director, GTM Commerce and POS Solutions is a strategic go-to-market leader responsible for driving product adoption and market success for Salesforce's Commerce Cloud and POS portfolio. Reporting to the VP, GTM Commerce and POS Solutions, this role bridges product innovation and commercial execution by creating scalable GTM processes, enabling field teams, and representing Salesforce as a product expert to customers and partners. This position requires deep domain expertise in unified commerce, including POS, OMS, and ecommerce, with a strong understanding of B2B commerce, commerce platforms, and industry-specific solutions.

Requirements

10+ years in product management, GTM, solutions engineering, or customer-facing technical roles
Experience with product-led growth strategies, pilot/beta programs, and customer adoption frameworks
Understanding of AI/ML applications in commerce, including agentic commerce and personalization
Familiarity with APIs, system integration patterns, and modern commerce architectures
Excellent executive-level presentation and communication skills
Strong analytical and data-driven decision-making
Proven ability to build scalable processes and enablement programs
Self-starter with high ownership mentality; willingness to travel
Up to 40% domestic/international travel required
A related technical degree required

Nice To Haves

Strong unified commerce background with deep expertise across POS, OMS, and ecommerce platforms
B2B commerce knowledge (strong advantage)
Understanding of platforms like Salesforce Commerce Cloud, Adobe Commerce, commerce tools, SAP Commerce
Industry expertise in retail, consumer goods, or related verticals

Responsibilities

Drive product adoption of Guided Shopping Agent and Retail Cloud POS through scalable GTM processes, tools, and enablement assets
Develop and execute GTM strategies for new product launches, features, and pilot programs
Build repeatable playbooks that accelerate time-to-value for customers
Manage pilot and beta programs, coordinating across Product, Engineering, Sales, and Customer Success
Gather and synthesize customer feedback to inform product roadmap and GTM strategy
Track and report on pilot success metrics, adoption patterns, and lessons learned
Represent Salesforce as a product expert in customer interactions, roadmap presentations, industry events, and corporate forums
Lead strategic customer meetings and demos with senior stakeholders
Build relationships with key customers, partners, and system integrators
Deliver enablement content to SEs, AEs, CSMs, and the partner ecosystem
Create and maintain sales tools, demo environments, competitive intel, and value messaging
Conduct training sessions and office hours to build product fluency across global GTM teams
Feed strategic customer requirements into the Product team to influence roadmap
Synthesize market trends, competitive movements, and customer needs
Monitor competitive landscape and inform product strategy for product leadership
Assist with pricing, packaging, and licensing strategy
Collaborate with Product Management and Finance on pricing proposals for new offerings
Drive resolution of strategic customer escalations, coordinating cross-functional teams
Serve as a trusted advisor to customers navigating complex implementation decisions