Director, Product Marketing

Envoy • San Francisco, CA

9d • Hybrid

About The Position

Envoy builds workspace management technology that makes it simple to run secure, compliant, and connected workplaces across every location. Over 16,000 workplaces and properties around the world rely on Envoy to create great experiences for employees and visitors while meeting safety, security, and compliance needs at scale. From corporate headquarters and labs to manufacturing sites, Envoy powers the places where people work best together. Learn more at envoy.com About the Role Product Marketing at Envoy is the role that turns what we build into what the market understands, wants, and buys . Every decision you make will show up in our growth: how customers describe Envoy, how Sales sells us, how Product prioritizes, and how the company wins (or loses) in competitive deals. This is not a “make the slides” job. This is high-stakes, high-accountability leadership—where you’ll own our narrative, shape our go-to-market strategy, and raise the bar across positioning, pricing/packaging, launches, and enablement. We’re looking for a Director of Product Marketing who can build and lead this function from the ground up. That means you can think like a GM: you can set strategy, define success metrics, build the plan, align the org, and deliver outcomes. This is a hybrid position that requires 4 days per week (Monday–Thursday) in our San Francisco HQ.

Requirements

• 10+ years of B2B SaaS experience, with 6+ years in Product Marketing.
• 4+ years leading and developing PMMs (or equivalent GTM leadership).
• A track record of owning and improving positioning/messaging, launches, enablement, and competitive strategy that measurably moved pipeline and revenue.
• Strong executive communication skills—clear, concise, persuasive, and calm under pressure
• A bias toward action, clarity, and measurable outcomes.
• You have a passion for workplaces, strong end-user intuition, and demand products and narratives you can proudly stand behind.
• You thrive in ambiguous, low-guidance environments and actively seek accountability for real outcomes.
• You have a high bar for everything you ship—words, decks, strategy, launches, training.
• You are data-driven and metrics-literate; you persuade with numbers and truth, not vibes.
• You are impatient in the best way—you expect meaningful progress in weeks, not quarters.
• You have high empathy and humility; you’re always learning, and you expect the same from your teammates.
• You tinker with new AI tooling and automation to be more effective and raise the team’s output.
• You believe teams being in-office is the best way to solve hard problems fast and build great products.

Nice To Haves

• Experience marketing into regulated industries (aerospace/defense, advanced manufacturing, labs) and/or compliance/security domains.
• Led packaging/pricing changes and can show impact (win rate, ASP, conversion, retention/expansion).
• Built or scaled PMM functions in fast-moving product orgs (including 0→1 and/or PLG motions).

Responsibilities

• Meticulously own Envoy’s product marketing strategy. You’ll set the narrative, decide what matters, and drive execution.
• Be accountable for GTM outcomes. You’ll define success metrics (pipeline, conversion, adoption, retention, expansion) and you’ll treat them like your personal scoreboard.
• Build and lead a high-performing PMM team: hire, coach, set standards, create leverage, and hold a high bar for quality, urgency, and customer empathy.
• Build world-class positioning and messaging rooted in customer truth, competitive reality, and sharp strategic choices.
• Drive roadmap clarity and urgency. You’ll define the narrative arcs and bets that should show up on the roadmap, and you’ll hold Product accountable to timelines and outcomes.
• Tell the story internally—to engineers, designers, PMs, Sales, CS, and executives—so the whole company understands what we’re building, why it matters, and how we win.
• Own launches end-to-end: segmentation, packaging, pricing implications, plans, internal readiness, external messaging, and post-launch measurement.
• Drive pricing and packaging strategy in close partnership with Product and Revenue leadership—bringing the market POV, willingness-to-pay instincts, competitive landscape, and a hard-nosed understanding of tradeoffs.
• Scale sales enablement: messaging architecture, pitch and demo narratives, one-pagers, battlecards, objection handling, discovery guides, sequences—whatever Sales/CS need to win.
• Be the primary switchboard for market and customer feedback. You’ll create the system: win/loss, deal reviews, research, advisory boards, field listening loops. You’ll turn inputs into sharp recommendations Product can actually use.
• Operate like an executive. You’ll present to the leadership team regularly, write crisply, make decisions with incomplete info, and drive alignment without relying on org charts.
• roles change over time; this job description is dynamic. You need to be comfortable in an environment where things can change a lot.

Benefits

• A high degree of trust in your ideas and execution.
• An opportunity to partner and collaborate with other talented people.
• The ability to make an immediate impact in helping customers create a great workplace experience.
• Support for your personal and professional growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed