Director, Product Marketing

Sensata Technologies • Attleboro, MA

9d

About The Position

The Director, Product Marketing is responsible of driving global growth of our products through development and execution of market strategies that target specific segments. This position needs a solid mix of commercial and technical skills as the Market Segment Manager will work closely with engineers, sales managers, and program managers. General Responsibilities • Oversees development and implementation of marketing plans and assist with product promotion to deliver business results • Directs the development of company market requirements for specific product(s) or product line(s), including product strategy definition, requirements analysis, and pricing • Directs the development of business plans, assesses market penetration, and product positioning to drive competitive advantage, revenue and market share • Reduces broad concepts and business strategies into structured product marketing plans • Oversees market research, monitors competitive activity, and identifies customer needs • Establishes pricing strategies and develops marketing tools for successful product introductions • Develops new product definition strategies and business plans with joint departments • Selects, develops, and evaluates personnel to ensure the efficient operation of the function

Requirements

• A university degree required (i.e. Bachelors degree) or equivalent relevant work experience.
• Ability to lead, coach, and develop team members
• Holds self and others accountable to achieving goals and standards
• Ability to work in a fast-paced environment to handle multiple competing tasks and demands
• Strong communication skills; oral, written and presentation
• Strong organization, planning and time management skills to achieve results
• Strong personal and professional ethical values and integrity
• Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel)
• Strong interpersonal & collaboration skills to work effectively with all levels of the organization including suppliers and/or external customers

Responsibilities

• Oversees development and implementation of marketing plans and assist with product promotion to deliver business results
• Directs the development of company market requirements for specific product(s) or product line(s), including product strategy definition, requirements analysis, and pricing
• Directs the development of business plans, assesses market penetration, and product positioning to drive competitive advantage, revenue and market share
• Reduces broad concepts and business strategies into structured product marketing plans
• Oversees market research, monitors competitive activity, and identifies customer needs
• Establishes pricing strategies and develops marketing tools for successful product introductions
• Develops new product definition strategies and business plans with joint departments
• Selects, develops, and evaluates personnel to ensure the efficient operation of the function

Benefits

• Sensata offers competitive medical, dental, vision, life and disability insurance plans, along with education reimbursement, wellness programs, a 401(k) retirement plan with Company matching, and a variety of paid time off, such as vacation or flex-time, sick, bereavement, and parental leave.
• Certain positions are also eligible for short-term incentive and long-term incentive programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees