Director, Product Marketing

Coates Group • Chicago, IL

1d • $145,000 - $165,000

About The Position

For over almost 60 years, our solutions have enabled impactful connections between some of the world’s leading brands and their customers. And while we’ve already done a lot of work we’re proud of, we’re just getting started! Coates Group has the values of a family-owned business and the innovative spirit of a start-up, both which fuel our purpose – Creating Connections. Empowering Partnerships. Always Evolving . Through hard work, dedication and creativity, we’ve become industry leaders who have won awards and set records while remaining focused on continual growth and evolution. We are a 2x Australia Good Design Award winner and successfully completed the largest hardware deployment in Quick Service Restaurant history. We are curious, charismatic, authentic and we value and leverage the diversity of our crew. We are imaginers, kindness enthusiasts, experts, creators, thinkers, challengers, collaborators and over-achievers. And together, as a Crew, we are revolutionizing the way the world’s leading brands leverage technology to drive the best customer experiences. The Director, Product Marketing will build and lead a scalable global Product Marketing and GTM function that defines product positioning, accelerates speed to market, and enables commercial success across Coates’ solution portfolio This individual will work closely with a wide range of senior leaders in the organization, collaborating across all areas of the business - product, tech, brand marketing, sales, finance, supply chain, deployment and support – to help efficiently and effectively launch innovative new solutions into the global marketplace and secure Coates’ position as a leader in the restaurant technology industry.

Requirements

• Strong interpersonal and communication skills, with ability to collaborate effectively with cross-functional & international teams
• Impeccable writing skills and ability to manage customer-facing copy
• Excellent problem-solving skills and ability to work in an agile environment
• Ability to make data-informed decisions under uncertain circumstances
• Ability to operate and thrive autonomously
• Strong operational and organizational skills
• Outcome-focused mindset
• 8-10+ years experience in Product Marketing, Product, GTM strategy/management or a related function, preferably with strong B2B experience in a startup or entrepreneurial environment
• Experience launching & growing global software & hardware products
• Strong technical knowledge and experience working with developers, engineers, etc.

Nice To Haves

• Understanding of or experience in QSR or restaurant industry a plus
• Experience launching/marketing SaaS products and CMS solutions a plus

Responsibilities

• Go-To-Market Execution
• Lead and develop the Global Product Marketing Function
• Build and lead how we bring hardware, software and holistic solution-based products & services to market
• Create and drive adoption of enablement and GTM tools
• Lead a cross-functional group to define and execute the go-to-market plans across the company portfolio
• Lead go-to-market strategies for new features and releases in collaboration with Product and Sales.
• Product Marketing Strategy & Sales Enablement
• Own product naming and positioning initiatives.
• Translate complex product capabilities into clear, customer-focused benefits.
• Develop reusable messaging frameworks, launch playbooks, and enablement assets.
• Develop differentiated messaging versus the both direct and indirect competitors
• Build B2B enablement materials that support high-value, complex customer partnerships
• Translate technical capabilities into business value
• Help translate customer and marketing needs into clear business outcomes and act as the connective tissue between Product, Tech, Sales, Account and functional teams.
• Collaborate with product and account management to ensure timely enablement around product launches, market shifts, and GTM priorities
• Define and evolve product positioning, value propositions, and messaging for Coates Products & Services

Benefits

• annual market competitive bonus program
• “Thrive Program” which includes a suite of flexible work options because we’re strong believers that you should never miss an important life or work moment.
• Thrive also provides dedicated time to prioritize our health and wellbeing (think virtual Yoga or meditation sessions)
• Global Wellness paid day off to recharge
• “Give Back Day” to allow our Crew an opportunity to make an impact in the community.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed