Director Product Marketing

Candescent•Atlanta, GA

About The Position

Candescent is a forward-thinking technology company transforming how financial institutions deliver Intelligent Banking experiences. We unite digital banking, account opening, and branch solutions that power and connect digital banking, account opening, and branch solutions—creating seamless engagement across digital, remote, and in-person channels. Our Experience-Led, Intelligence-Driven approach combines human-centered design with data, automation, and cloud-based innovation. Built on an API-first architecture, our extensible ecosystem enables institutions to adapt quickly, integrate easily, and unlock new opportunities for growth—turning every customer interaction into a moment of clarity, confidence, and connection. Candescent is growing rapidly and seeking a Director of Product Marketing to bring clarity, structure, and momentum to how we position our platform and launch new products. This role requires a self-starter with an entrepreneurial mindset—comfortable building frameworks from scratch, navigating ambiguity, and collaborating across Product, Sales, Operations, and agency partners. You’ll shape product narratives, lead launch execution, and align teams around customer value. As we scale, you’ll help mentor future PMM hires and contribute to building a high-performing marketing organization.

Requirements

10+ years of product marketing experience in SaaS, fintech, or adjacent B2B enterprise markets, including at least 5 years in a leadership role.
Proven success in building differentiated narratives, leading product launches, and driving measurable revenue outcomes.
Strong analytical and storytelling skills—able to simplify complex concepts for diverse audiences.
Expertise in competitive intelligence, market analysis, persona development, and influencing product roadmaps.
Executive presence with the ability to inspire and influence without formal authority.
Experience collaborating across Product, Sales, and Marketing teams, as well as managing agency partners.
Entrepreneurial, hands-on approach balanced with strategic vision; thrives in fast-paced, high-growth environments.

Responsibilities

Product Positioning & Messaging Develop clear value propositions and messaging frameworks for Candescent’s platform and features.
Translate complex capabilities into compelling stories for banks and credit unions.
Ensure consistency across website, collateral, and external-facing materials.
Go-to-Market Planning Lead end-to-end GTM planning for product releases and feature launches.
Define ICPs, readiness checklists, success metrics, and communication plans.
Drive alignment across Product, Sales, Customer Success, and agency partners.
Competitive & Customer Insights Maintain competitive landscape and provide POVs for positioning and roadmap.
Partner with Product, Sales, and CX to understand customer needs and adoption gaps.
Turn insights into actionable recommendations for messaging and product strategy.
Sales Enablement Create customer-ready assets: pitch decks, one-pagers, feature sheets, battlecards, demo flows.
Support sales training and ensure consistent messaging.
Cross-Functional Collaboration Act as the link between Product, Sales, CX, and Marketing.
Manage agency partners for design, content, research, and creative needs.
Communicate confidently with senior leaders and technical teams.
Future Team Leadership Operate as a strong individual contributor today.
Help shape the PMM function and mentor junior team members as the team scales.