Director, Product Marketing

Pattern Bioscience

15h•Hybrid

About The Position

At Pattern Bioscience, we’re tackling antibiotic resistance, one of the biggest public health challenges of our time. We use machine learning and microfluidics to quickly identify the bacteria causing an infection and to predict which drugs will cure the infection. Our mission is to reinvent the clinical microbiology lab using our novel, game-changing technology. To accomplish our mission, we are seeking an experienced and entrepreneurial Director of Product Marketing comfortable in the startup, biotech environment to own and execute strategic and tactical product marketing. The role is ideal for someone who takes pride in launching new, innovative diagnostic products and driving market growth and expansion. You will be responsible for leading product marketing while owning product launch, defining product vision, working closely with Sales and supporting revenue growth and customer satisfaction. This role is for you if you enjoy the process of fostering a new paradigm in infectious disease diagnostics.

Requirements

Design, streamline, and communicate processes effectively
Excel in tactical execution with strong attention to detail while maintaining a strategic, big picture vision
Identify ways to remove operational friction and inefficiency, digging into problems and finding creative and compliant solutions
Are flexible, adaptable, and comfortable moving through uncertainty to recommend and make decisions
Thrive in low-infrastructure, fast-changing environments where you switch regularly between areas of responsibility, priorities and levels of work
Foster strong cross-department relationships and pursue collaborative buy-in
Bachelor’s degree in Science, Microbiology or related field required.
Minimum of 8 years of experience in commercial roles in clinical diagnostics required.
Thorough knowledge of US Hospital Diagnostic Lab customer profile and purchasing process

Nice To Haves

MBA or advanced technical degree (MS, PhD) preferred.
Experience in infectious disease diagnostics and launching new, innovative products highly preferred
Experience with US market access, clinical outcome and economic business case marketing is a plus
Experience in and comfort with pre-revenue startups is a plus

Responsibilities

Own the launch of Pattern’s Pneumonia ID/AST solution, including positioning, messaging, sales training and tools, pricing and other launch related deliverables
Support the sales organization and customers by providing technical information about products, technology, or other issues requiring marketing input or assistance
Serve as the company expert with respect to disease state, standard of care, clinical and economic data, competition, and market access. Ensure routine and real-time communication of updates to the field, senior management and customer support organizations.
Cultivate and maintain relationships with KOLs, corporate partners and VIP customers that will drive platform adoption and endorsements
Responsible for lifecycle management for product lines including tracking success and managing resolution of issues
Lead the development of the marketing department and manage direct reports
Support the product development organization by representing the voice of the customer throughout the entire life cycle of the system
Create strategic and tactical marketing plans to drive growth for existing and new lines of business
Perform market research and gather customer feedback in order to define, prioritize and develop corresponding justifications for market requirements of new products
Manage the assigned marketing budget to ensure spending is gated appropriately and budget is not exceeded
Contribute to the company strategic planning and annual planning/budgeting process.