Director-Product Marketing
About The Position
AppViewX helps the world’s largest enterprises reduce risk, prevent outages, and strengthen security through machine identity management, certificate lifecycle management (CLM), and PKI automation. Our platform provides centralized visibility, automation, and control across certificate and machine identity workflows to protect enterprise infrastructure and ensure compliance at scale. AppViewX serves mid-size enterprises to Fortune 500 organizations across financial services, healthcare, and technology. Headquartered in New York with global teams across North America, India, the UK, and Australia, we operate as a highly collaborative and distributed organization. We are seeking a hands-on Director of Product Marketing to lead product marketing strategy and execution across positioning, product launches, and sales enablement. This role manages the current and future product marketing team while remaining deeply involved in execution. You will partner closely with Product, Sales, Customer Success, and Marketing leadership to drive product adoption, pipeline growth, and revenue impact. The ideal candidate combines strategic thinking with strong execution, exceptional presentation skills, and a clear sense of ownership for business outcomes. This role reports to the VP of Marketing.
Requirements
- 5+ years of experience in B2B product marketing or related roles.
- Experience managing product marketing teams while remaining hands-on.
- Proven success leading product launches and go-to-market programs.
- Strong sales enablement experience and ability to train customer-facing teams.
- Exceptional presentation and communication skills.
- Experience working cross-functionally across Product, Sales, Customer Success, and Marketing.
- Strong strategic thinking with demonstrated business impact.
- Data-driven mindset with ownership of business outcomes.
- Experience working with global teams.
- Open for travel upto 30 - 40%
Nice To Haves
- Experience in enterprise SaaS, cybersecurity, infrastructure, or platform technologies.
- Experience collaborating with teams in India or global distributed environments.
- Experience supporting enterprise sales cycles.
Responsibilities
- Lead Product Marketing Strategy & Team
- Own Product Launches
- Drive Sales Enablement & Revenue Impact
- Positioning, Messaging & Market Insights
- Cross-Functional Leadership
- Customer & Market Engagement
- Business Metrics Ownership
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
