Director, Product Marketing

Poshmark•Redwood City, CA

About The Position

The Director of Product Marketing sits at the intersection of Product, Growth, Marketing, Merchandise Strategy, and Supply Partnerships. This role defines how Poshmark shows up to buyers and sellers - shaping positioning, messaging, and go-to-market strategies that drive product adoption, engagement, and growth across our two-sided marketplace. You will build a deep understanding of our community to influence product strategy, ensure products solve real user problems, and clearly communicate their value across all touchpoints. This role is both highly strategic and hands-on, with significant cross-functional leadership.

Requirements

8–10 years of experience in product marketing, growth marketing, or related roles, with at least 5+ years in a senior or leadership capacity
Proven experience leading go-to-market strategy for complex products, ideally within a two-sided marketplace, e-commerce, or consumer technology platform
Demonstrated success influencing product direction through customer insight and data
Strong ability to translate complex product and marketplace mechanics into clear, user-centric value propositions
Deep understanding of funnel metrics, lifecycle marketing, experimentation, and growth frameworks
Comfort working with data and analytics to define success, measure impact, and inform decisions
Exceptional collaborator with experience influencing without authority across Product, Engineering, Growth, Analytics, and Partnerships
Ability to drive alignment and momentum across diverse stakeholders with competing priorities
Executive-ready communication skills, both written and verbal
Highly hands-on leader who can move seamlessly between strategy and execution
Strong project management and prioritization skills in fast-moving environments
Bias toward action, testing, and iteration
Deep empathy for buyers and sellers and a passion for building community-centric products
Comfort operating in ambiguity and evolving environments
High ownership, curiosity, and growth mindset

Responsibilities

Define value propositions and messaging frameworks for both buyers and sellers across all key product lines—listings, pricing tools, offers, authentication, payments, and logistics.
Develop clear, compelling product narratives that translate complex marketplace mechanics into simpler, user-centric benefits.
Ensure consistent storytelling across all relevant channels, including in-product, marketing, lifecycle, and external communications.
Lead GTM strategy for major product launches and enhancements, including: Feature positioning and differentiation Target segmentation and audience prioritization Rollout plans, pilots, and experimentation frameworks Launch KPIs, adoption goals, and success measurement
Partner closely with Product, Growth, Marketing, and Analytics to execute launches with impact
Build a deep, data-informed understanding of buyer and seller behavior, including: Seller motivations, barriers, and growth drivers Buyer discovery patterns and price sensitivity analysis Trust, loyalty, and retention drivers Category-specific drivers and behaviors
Translate insights into product requirements, positioning strategies, and new programs that unlock growth.
Activate new users into buyers and sellers
Increase listings, conversion, and repeat purchase
Improve long-term engagement and lifetime value (LTV)
Build personalized, segmented journeys aligned to category interest, lifecycle stage, and price behavior