Director, Product Marketing – Security, AI and Emerging Technology

Fastly•Quinte West, ON

2d•$194,040 - $273,936•Hybrid

About The Position

This Director leads the product marketing function across two of Fastly's dynamic and fastest evolving product areas: Security and AI. While these domains serve different buyer personas and address different use cases on the surface, they share a critical strategic thread. Both represent Fastly's highest growth opportunity to expand beyond its CDN foundation, and both operate in markets where the competitive landscape is shifting rapidly. This is a highly externally facing, narrative driven role. This leader will work to establish Fastly as a credible, trusted player in markets where buyers have no shortage of alternatives. Reporting to the VP of Product Marketing, you will lead and manage a team of product marketers covering security and AI/emerging technology, guide go-to-market strategy and execution, partner closely with Analyst Relations, and act as a cross-functional evangelist for these categories, serving as a key voice in the market.

Requirements

12+ years of relevant product marketing experience in security, AI/ML, or related infrastructure categories, including 5 years leading product marketing teams.
Technical understanding of modern approaches to cloud and application security; familiarity with AI/ML infrastructure and governance concepts.
Strong analytical abilities, with experience sizing and prioritizing market opportunities.
Excellent copywriting, editing, and communication skills.
Highly competent and confident presenter and trainer, comfortable with frequent interaction with customers, prospects, and industry analysts.
Track record of success leading product marketing teams and delivering on sales enablement commitments while driving alignment with cross-functional stakeholders.
Ability to juggle multiple projects in a dynamic, high pressure environment.
Attention to detail and discipline to not only follow but also establish policies and processes that guide the full product marketing team.

Nice To Haves

Experience building category narratives in markets where the vendor is an upstart.
Familiarity with Gartner, Forrester, or IDC evaluation processes for security and/or AI categories.
Passion for driving positive business outcomes with a deep understanding of customer business needs and key market trends.

Responsibilities

Lead and manage a team of product marketers spanning Security and AI & Emerging Technology.
Guide the strategic creation and execution of go-to-market plans for security and AI/emerging technology product launches.
Develop Fastly's overarching security story and AI/emerging technology narrative, and validate that both resonate with target buyers around the problems that we solve with our solutions.
Partner with the Head of Analyst Relations to support the AR program for security and AI, ensuring the analyst community understands Fastly's narrative and value propositions in both categories.
Represent the security and AI/emerging technology product lines in company QBRs.
Collaborate with Partner Marketing and Channel Sales teams to prioritize and support partner GTM efforts.
Partner with the enablement team to create sales trainings and other assets used in sales cycles.
Partner with Portfolio Intelligence to apply competitive intelligence and technical differentiation insights to effectively position Fastly's security and AI products and features.
Ensure proof points, value delivery, and customer insights cultivated by the Advocacy team and other parts of the org are accurately represented and activated across Product Marketing assets and deliverables.
Partner with the Advocacy team on the creation and review of customer proof materials (case studies, testimonials, references) to ensure they reflect accurately, on narrative security and AI positioning.
Collaborate cross-functionally with Product Management, Sales, and Marketing to ensure product strategy, messaging, and packaging are aligned and effective.
Provide input on and create unique assets with Growth Marketing and Campaigns for use across the buyer journey including within select verticals.
Partner with Portfolio Intelligence to find a differentiated angle in a crowded competitive field for security and AI, shape how that angle is told, and deliver that message to the market in public presentations.