Director, Product Marketing - IV Informatics

ICU Medical

3d • Remote

About The Position

Director, IV Informatics works collaboratively to support the successful product
development, launch and ongoing success of infusion therapy informatics
platforms. This role includes entire lifecycle management of a product from
go-to-market strategies, product user needs development,  & managing all 3rd
party strategic partnerships, upstream product documentation and development, to
product launch including developing market relevant key opinion leaders,
clinical proof sources, and competitive analysis; coupled with sales training
programs, and marketing communication materials that promote category revenue
and margin growth through: strategic positioning, product development, launch
and ongoing sales efforts for infusion systems and complimentary ICU Medical
product technologies. This position is responsible for tracking market
penetration of the comprehensive IV Informatics portfolio that supports Large
Volume, Ambulatory and Syringe pump devices. Additionally, product management
responsibilities include support for newly launching products and on-marketing
products through the product’s life cycle(s) and will work with the global
commercial teams to monitor market and competitive trends and recommend new
products, product improvements and roadmap enhancements that accelerate category
growth and product adoption.

Requirements

• Proven track record of developing and supporting highly technical patient-focused technologies
• Excellent verbal and written communication skills, with the ability to adapt and articulate ICU Medical Critical Care value proposition to a variety of decision makers
• Must have intimate knowledge of cloud based medical device informatics development
• Bachelor’s degree from an accredited college or university is required; additional consideration for MBA and/or technical undergraduate degree
• Minimum 5-10 years of medical device software product management experience
• Recommended 3+ years of IV infusion product management experience
• Must be at least 18 years of age

Nice To Haves

• Recommended 3+ years of IV infusion product management experience
• additional consideration for MBA and/or technical undergraduate degree

Responsibilities

• Serve as the leader and product(s) expert and function as a knowledge resource for strategic market development, key customer engagement, 3rd party strategic expansion, driving increased long-term category sales, & KOL and proof source development.
• Ownership of global net new revenue growth in the IV Informatics infusion space. Also, serves as the leader to ensure install base is insulated from competitive threats.
• Requires the ability to understand, collaborate with and influence key internal corporate stakeholders, including peer marketing, R&D, & operations/production, contract marketing, services and professional services.
• Clearly articulate product inputs into product design for products that operate in the cloud, in hybrid cloud and follow SaaS and hybrid Saas licensing models, and utilize advanced AI architectures, development and release process for infusion systems products and maintain the product development road map, working under the direction of product leadership to develop requirements for current and future products by conducting market research, collecting and analyzing market data, trends, customer attitudes and behaviors as well as the competitive landscape.
• Coordinate the collection, description, analysis and prioritization of requests for new product functionality from customers, with a strong emphasis on teamwork, collaboration and communication.
• Drives marketing to support sales and clinical support teams through the on-market sales, development and maintenance of various technical marketing collateral including application notes, FAQs, product release notes, user guides, field training presentations, online marketing content and product demos. Including insuring successful product launches for new products and all corresponding product patches.
• Develop hands-on, in-depth knowledge of competitive products and maintain technical analysis of competitive strengths and weaknesses, feature sets, underlying technology, product workflow, usability, etc. to establish technical differentiation and feature/benefit statements.
• Solicit customer, prospect and partner input (via customer calls, user groups, site visits, tradeshows, surveys, win/loss analyses, etc.) to understand global market challenges and requirements.
• Work on special assignments as they arise

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees