Director, Product Marketing & Go-to-Market (VPP)

Rhythm Energy

About The Position

We’re hiring a Director, Product Marketing & Go-to-Market (VPP), to lead the way Rhythm researches, positions, launches, and scales our next-generation Virtual Power Plant (VPP) business. Our VPP offering brings together residential batteries, retail electricity, and grid participation into a differentiated customer experience that helps homeowners lower costs while supporting a cleaner, more resilient grid. This role sits at the intersection of Product, Growth, Customer Experience, Finance, Analytics, and the VPP business, serving as the commercial and customer voice behind one of Rhythm’s most strategic growth initiatives. This is a true builder role. You'll help define the playbook for bringing an entirely new category of consumer energy product to market—owning positioning, customer insights, go-to-market strategy, and commercialization while helping shape product direction through continuous learning and market feedback.

Requirements

8+ years of progressively increasing responsibility across Product Marketing, Product Strategy, Go-to-Market, Growth, Commercial Strategy, or related leadership roles
Demonstrated success launching and scaling innovative consumer products or technology-enabled services
Strong understanding of product positioning, segmentation, pricing strategy, lifecycle marketing, and go-to-market planning
Experience influencing product strategy, pricing, and commercialization decisions through customer research, analytics, and business insights
Strong commercial and analytical judgment, including experience evaluating customer lifetime value (LTV), customer acquisition cost (CAC), pricing strategies, experimentation, channel performance, and business ROI
Experience using customer research methods such as segmentation, pricing studies, concept testing, conjoint analysis, surveys, and experimentation to inform strategic decisions
Comfortable working with advanced spreadsheets, SQL or similar analytical tools, business intelligence platforms, and AI to evaluate commercial opportunities and customer behavior
Excellent executive communication, storytelling, and presentation skills
Ability to simplify complex problems into clear, actionable recommendations
Comfortable operating in ambiguous, fast-moving environments with a builder mindset
Strong cross-functional leadership skills with the ability to influence without direct authority

Nice To Haves

Experience in Virtual Power Plants (VPP), distributed energy resources (DER), retail energy, utilities, climate tech, fintech, SaaS, marketplaces, or subscription-based consumer businesses
Experience launching products in highly regulated or operationally complex industries
Familiarity with customer lifecycle analytics, experimentation platforms, or AI-powered research tools
Experience partnering closely with Product, Growth Marketing, and Analytics organizations to launch and optimize customer experiences

Responsibilities

Own positioning, messaging, segmentation, value proposition, competitive differentiation, and overall product marketing strategy for Rhythm's VPP offering
Partner with Product, Finance, and the VPP team to evaluate pricing alternatives, customer value propositions, and commercial tradeoffs while balancing customer adoption with business economics
Translate complex product capabilities and customer insights into compelling positioning, customer experiences, sales enablement materials, website content, launch assets, and lifecycle communications
Lead customer research and insight generation to inform product strategy, positioning, pricing recommendations, customer prioritization, and go-to-market planning
Develop end-to-end go-to-market strategies, including customer segmentation, launch sequencing, messaging, channel strategy, investment priorities, experimentation roadmaps, and success metrics
Establish a continuous learning agenda by leveraging customer feedback, research, experimentation, analytics, and AI to optimize product strategy, pricing, customer experience, and commercial performance
Serve as the primary marketing partner for the VPP organization and the voice of the customer across cross-functional decision-making
Influence product roadmap, commercialization strategy, and customer experience through customer insights and commercial recommendations
Define and monitor success metrics across acquisition, activation, participation, retention, customer lifetime value, customer satisfaction, and commercial ROI
Present strategic recommendations and customer insights to Executive Leadership while partnering closely with Product, Engineering, Finance, Legal, Sales, Growth, Brand, Customer Experience, and Analytics teams