Director, Product Marketing and Management
About The Position
The Director of Product Marketing and Management will play a key role in defining and delivering Genalyte’s diagnostic products and technology solutions. This role will serve as the bridge between customers, engineering, operations, and commercial teams to ensure that Genalyte’s products meet market needs and align with the company’s strategic goals. The Product Manager will own the product lifecycle, from concept to commercialization and translating customer insights and business requirements into actionable plans. The ideal candidate combines strategic thinking with technical understanding and has a strong track record of successfully managing complex products in a fast-paced, regulated environment.
Requirements
- Minimum Bachelor’s degree in Engineering, Life Sciences, Business, or a related field; MBA or advanced technical degree preferred
- 10+ years of experience in product management or related roles, preferably within diagnostics, medical devices, or healthcare technology
- Strong understanding of product development processes in FDA regulated environments
- Proven ability to drive projects from concept through commercialization
- Excellent analytical, organizational, and communication skills
- Ability to synthesize technical and business inputs into clear, actionable product strategies
- Experience with customer research, market analysis, and competitive landscape evaluation
- Passion for improving patient outcomes through innovation in diagnostic testing and healthcare delivery
Responsibilities
- Help to define the product vision and author comprehensive user needs based on a deep understanding of the point-of-care diagnostics market.
- Establish Go-To-Market strategies including analyzing multiple different revenue generation strategies.
- Identify candidate beta placement sites and negotiate commercial terms.
- Assist in developing and execution of product roadmaps that align with Genalyte’s business strategy and customer needs
- Gather and analyze customer feedback, market data, and clinical insights to define product requirements and prioritize features
- Develop business models and work with finance to generate pro forma financial models
- Understand market segmentation, and develop phased go-to-market strategies
- Partner closely with Engineering, Systems Integration, and Operations teams to translate product concepts into functional, manufacturable solutions
- Serve as the voice of the customer throughout the product development process, ensuring usability and value alignment
- Define success metrics for products and monitor post-launch performance to drive continuous improvement
- Support regulatory, quality, and documentation processes to ensure compliance with FDA, and other relevant standards
- Coordinate cross-functional teams to manage timelines, deliverables, and communication throughout the product lifecycle
- Evaluate competitive products and emerging technologies to identify opportunities for differentiation and innovation
- Contribute to strategic planning and product portfolio management activities
- Facilitate product-related training for internal teams, ensuring alignment on positioning and value proposition
- Support business case development, pricing strategy, and financial modeling for new products and updates
- Participate in key customer meetings, trade shows, and industry events to represent Genalyte’s products and gather market intelligence
Benefits
- competitive salary
- health, dental, and vision insurance
- generous paid time off
- stock ownership
- equity participation
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What This Job Offers
Job Type
Full-time
Career Level
Director
