Director, Product Life Cycle Management

The Coca-Cola Company•Atlanta, GA

4d•$145,000 - $169,000•Onsite

About The Position

The Director of Product Lifecycle Management (PLM) leads end-to-end commercialization and lifecycle management for innovation launches, connecting strategy to system execution. The role drives market readiness with Bottlers by aligning innovation stewardship, system readiness, forecast discipline, Product Supply coordination, BD&L governance, and stakeholder communication. Working across Commercial Operations, Bottlers, Supply Chain, Forecasting, Finance, and NPSG, the Director ensures proactive risk mitigation, disciplined decision-making, and timely escalation to move innovation from plan to launch.

Requirements

Bachelor’s degree in Business, Supply Chain, Finance, or a related field required
7+ years of CPG experience within Supply Chain, Project Management, or Commercial required
Strong cross-functional leadership, relationship building, influencing, project management, presentation, and negotiation skills.
Proven business partnering experience with direct Bottler or manufacturing experience in the Food & Beverage industry.
Experience with annual business planning, forecasting, and customer/distributor management.

Nice To Haves

CPG experience across Supply Chain, Finance, or Commercial functions.
Strong cross-functional leadership, influencing, and business partnering skills.
Experience partnering with Bottlers, manufacturing teams, or Food and Beverage stakeholders.
Disciplined project management, forecasting, and planning experience.
Ability to translate operational complexity into clear decisions and accountable execution.

Responsibilities

Lead cross-functional collaboration with Category Commercialization, Franchise Operations, and Product Supply to translate launch plans into executable system strategies.
Identify execution and financial risks, align commercial expectations with operational feasibility, and document decisions needed to protect launch readiness.
Lead system readiness routines for innovation launches and SKU changes.
Align planning, production, forecasting, and execution activities to launch milestones; monitor progress; identify gaps and risks; and escalate issues that could affect timing or execution.
Own and administer the Innovation BD&L policy, keeping guidelines, processes, and governance aligned to current and future innovation needs.
Manage budget exposure by communicating unsellable inventory risks, reimbursement considerations, and policy impacts.
Partner with NAOU Finance and Bottler Supply Chain and Commercial teams to validate assumptions, align decisions, and ensure consistent policy application.
Drive forecast discipline by ensuring Bottlers provide timely, accurate innovation forecasts for analysis, concentrate procurement, and NPSG sourcing governance.
Improve forecast scrub routines by synthesizing assumptions, identifying risks, and surfacing key insights in advance.
Partner with the Forecasting COE and commercial leads to strengthen supply planning and launch readiness.
Coordinate with Product Supply and Bottlers to ensure concentrate availability and identify demand risks, supply constraints, inventory exposure, and Bottler-to-Bottler dependencies.
Drive resolution of innovation product supply SLA issues between producing and purchasing Bottlers.
Validate production timing and ensure readiness risks are identified, assigned, managed, and resolved through launch.
Lead 30/60/90-day post-launch reviews to assess business results, forecast accuracy and attainment, INCAST feedback, supply execution, and launch learnings.
Identify root causes of performance gaps and BD&L exposure, then translate insights into actionable improvements that strengthen forecasting, launch execution, and future innovation planning.