Director, Product – Distributor Enablement / Marketing Pages

Herbalife•Los Angeles, CA

About The Position

This role exists to build the digital foundation that enables distributor success through performance marketing funnels, enablement tools, and conversion-optimized experiences. The Director ensures Pro2col's distributor-facing digital products drive measurable business outcomes including distributor activation, customer acquisition, and revenue growth.

Requirements

Digital product management with focus on marketing funnels and conversion optimization
Performance marketing and growth product expertise
B2C digital product strategy and execution
Funnel design, conversion rate optimization (CRO), and marketing analytics
Distributor/channel enablement and sales enablement tools - Experience and understanding of Shopify platform
Proven track record of building high-converting digital funnels and performance marketing products
Deep understanding of customer acquisition strategies, conversion optimization, and growth marketing
Experience developing enablement tools for sales channels, distributors, or partner networks
Strong analytical skills with ability to use data to drive product decisions and optimize performance
Ability to balance distributor needs with corporate strategy and technical constraints
Critical thinking combined with hands-on execution capability
10+ years of product management experience with significant focus on performance marketing, growth products, or distributor/channel enablement; demonstrated success building products that drive measurable business growth
Minimum: Bachelor's degree in Business, Marketing, Computer Science, or related field

Nice To Haves

Experience in direct selling, network marketing, or multi-level marketing (MLM) business models
Knowledge of marketing automation platforms, CRM systems, and sales enablement technologies
Understanding of SEO, SEM, social media marketing, and digital advertising
Familiarity with content management systems and web development technologies
Experience with affiliate marketing or referral program platforms
Background in e-commerce or subscription business models
Preferred: MBA or Master's degree in Marketing, Digital Marketing, or related field; product management certifications; background in performance marketing or growth product roles
Certifications: Certified Product Manager, Growth Marketing certifications, Google Analytics, Digital Marketing certifications valuable
Equivalent Experience: 9+ years of proven success in digital product management with focus on conversion optimization and performance marketing may substitute for advanced degree

Responsibilities

Own the product strategy and roadmap for Pro2col distributor enablement platform and marketing pages
Build and optimize digital funnels that drive customer acquisition, conversion, and distributor business growth
Develop distributor enablement tools including content libraries, marketing assets, training resources, and business management capabilities
Create performance marketing experiences optimized for conversion across web and mobile channels
Partner with distributors to understand their business needs, pain points, and opportunities for digital enablement
Collaborate with marketing teams to ensure seamless integration between distributor tools and corporate marketing campaigns
Work with UX/UI designers to build compelling, conversion-focused landing pages and funnel experiences
Partner with engineering teams to develop scalable, performant enablement platforms and marketing technology
Define and track performance metrics including conversion rates, funnel performance, distributor engagement, and revenue attribution
Conduct A/B testing and experimentation to continuously optimize conversion and user experience
Analyze customer journey data and marketing funnel performance to identify optimization opportunities
Build distributor feedback mechanisms to inform product development and feature prioritization
Manage relationships with marketing technology vendors and enablement platform providers
Present product strategy, performance metrics, and optimization recommendations to leadership
Ensure products enable distributors to comply with regulatory requirements and brand guidelines
Make product decisions on funnel design, feature prioritization, technology stack, and performance optimization
Collaborate with Corporate Marketing functions to ensure distributor tools align with brand strategy and marketing campaigns
Develop training and onboarding programs to drive distributor adoption of enablement tools