Director, Product & Content Marketing (B2B)

QuinStreet

3h • $130,000 - $150,000 • Remote

About The Position

Modernize, a QuinStreet company, is hiring a Director of Product and Content Marketing to lead its B2B product marketing and content strategy across a multi-product portfolio in the home services vertical. This senior leadership role is responsible for owning how Modernize positions, messages, and goes to market with its products, while driving the content engine that supports demand generation, sales enablement, and brand authority. The Director will manage a small team of product and content marketers, build the operational infrastructure needed to scale a high-volume content and product marketing function, and serve as a key cross-functional partner to Sales, Marketing, Account Management, and Product. The ideal candidate is a strategic operator with deep roots in the home improvement or home services industry who can lead with vision and execute with discipline.

Requirements

• 8+ years of B2B product marketing and/or content marketing experience, with at least 2 years in a people management role.
• Demonstrated experience in the home improvement, home services, financial services, mortgage, or lead generation industry.
• Proven track record of building and scaling a content and product marketing function, including developing team members and establishing operational processes.
• Strong portfolio of go-to-market work including product launches, sales enablement programs, and content strategies that drove measurable business impact.
• Experience marketing a multi-product B2B portfolio to enterprise or mid-market buyers.
• Excellent written communication skills with the ability to produce executive-ready materials and coach a team to do the same.
• Comfort operating in a fast-moving environment with high project volume, competing priorities, and cross-functional dependencies.
• Experience working within a publicly traded company, with a strong emphasis on communication, compliance awareness, and corporate protocols.

Nice To Haves

• Experience with marketing automation platforms (Eloqua, HubSpot or equivalent).
• Familiarity with Salesforce reporting and BI tools (Tableau or equivalent).
• Experience managing a fully remote marketing function.

Responsibilities

• Own the product marketing strategy across Modernize’s multi-product B2B portfolio, including positioning, messaging, and go-to-market planning for each product and audience segment.
• Develop and maintain audience personas, competitive intelligence, and market insights that inform product direction and sales strategy.
• Partner with Product to shape the product roadmap narrative and ensure new features and capabilities are launched with clear, compelling messaging.
• Build and maintain sales enablement materials including pitch decks, one-pagers, objection handling guides, and competitive battle cards.
• Ensure brand and product positioning is accurate, consistent, and audience-appropriate across all in-market activations and channels.
• Own the B2B content strategy end to end: editorial calendar, content types, channels, and performance measurement.
• Lead the creation of high-quality content across formats (thought leadership, case studies, whitepapers, blog, email, sales collateral) that drives awareness, pipeline, and retention.
• Manage and develop a small team of content and product marketers, providing coaching, clear direction, and accountability for output quality and deadlines.
• Build and manage the operational infrastructure for a high-volume content function, including intake and prioritization processes, approval workflows, and reporting templates.
• Establish and enforce content standards that reflect Modernize’s brand voice and market authority in the home services vertical.
• Serve as the primary content marketing partner to Sales leadership, ensuring messaging, enablement materials, and content programs are aligned to pipeline goals.
• Collaborate with the B2B Marketing team to ensure product and content marketing are integrated into campaign strategy.
• Present strategy, performance, and recommendations to senior leadership in a clear, executive-ready format.
• Identify and flag risks, resource constraints, and prioritization trade-offs proactively, with a clear recommendation for resolution.

Benefits

• health care benefits
• retirement benefits
• paid days off (paid sick leave, parental leave, paid time off, or vacation benefits)
• any other tax-reportable benefits
• performance bonus or commission
• equity in the form of restricted stock units

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed