Director, Pricing Strategy and Business Intelligence
About The Position
The Director of Pricing Strategy and Business Intelligence at 92NY develops and executes an enterprise-wide pricing strategy to maximize earned revenue, attendance, and customer lifetime value across the organization’s programming. Reporting directly to the Senior Vice President, Marketing, Branding, and Digital Content, this role combines strategic pricing, business intelligence, analytics, forecasting, and performance optimization to support data-driven decision-making. Working with Marketing, Programming, Finance, Development, and Customer Care, the Director leads pricing strategy, demand forecasting, reporting, and audience insights. The role identifies opportunities to improve sales performance, optimize inventory, enhance the patron experience, and support revenue and sustainable growth. The Director serves as the organization’s subject matter expert on pricing strategy and business intelligence and presents insights and recommendations to executive leadership.
Requirements
- Bachelor’s degree in Business, Economics, Finance, Statistics, Marketing, Data Analytics, or a related field.
- 7–10+ years of experience in pricing strategy, business intelligence, analytics, revenue management, consulting, or a related field.
- Strong analytical, forecasting, and financial modeling skills, including the ability to translate complex data into business recommendations.
- Experience with business intelligence and visualization tools such as Power BI, Tableau, Looker, or similar platforms.
- Advanced Excel skills.
- Excellent communication, presentation, project management, and cross-functional collaboration skills, with the ability to influence executive decision-making.
- Demonstrated ability to lead discussions and solutions with cross-functional teams.
Nice To Haves
- Master’s degree preferred.
- Experience in performing arts, cultural institutions, higher education, hospitality, entertainment, e-commerce, or other demand-driven industries preferred.
- SQL and data visualization experience preferred.
- Familiarity with CRM, ticketing, marketing, and analytics platforms such as Tessitura, Salesforce, and Google Analytics preferred.
Responsibilities
- Develop and execute enterprise-wide pricing strategies across classes, talks, performances, memberships, camps, and other earned-revenue programs.
- Recommend pricing models, promotional strategies, and discount frameworks to maximize revenue, attendance, and customer value.
- Analyze sales trends, customer behavior, seasonality, demand, competitive pricing, and price elasticity to optimize pricing decisions.
- Build forecasting models for revenue, attendance, registrations, renewals, and customer acquisition to support planning and budgeting.
- Monitor sales performance, demand patterns, and inventory, and recommend pricing and marketing adjustments to improve results.
- Identify growth opportunities through customer segmentation, predictive analytics, and lifetime value analysis, while establishing key performance indicators.
- Partner with Marketing to measure campaign performance, optimize acquisition investments, and improve conversion rates.
- Develop executive dashboards and reporting that integrate CRM, ticketing, web analytics, marketing, and financial data.
- Ensure data integrity, reporting consistency, and automation across business intelligence platforms.
- Support AI-driven analytics, predictive modeling, and continuous improvement initiatives that enhance organizational performance.
- Serve as the organization’s subject matter expert on pricing strategy and business intelligence, presenting insights and recommendations to executive leadership.
- Collaborate across departments to translate data into actionable strategies and foster data-informed decision-making.
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What This Job Offers
Job Type
Full-time
Career Level
Director
