Director, Portfolio Brands

NewAge Products Inc • US,

1d • $100,000 - $125,000 • Remote

About The Position

The Director, Portfolio Brands will own and grow the US retail partner business for NewAge Products' emerging sub-brand portfolio. This role is accountable for sub-brand revenue generated through various retail channels and is distinct from the direct-to-consumer business and the teams managing NewAge's core assortment. The Director will build retail distribution from the ground up, developing the channel strategy, opening new doors, and serving as the senior commercial voice for these brands' retail partners. Initially an individual contributor, the role carries a mandate to build and lead a retail sales team as the portfolio scales. This is a fully remote US-based role with regular domestic travel and occasional travel to NewAge's head office in Canada.

Requirements

• Post-secondary education in Sales, Business, Marketing, or a related field
• Minimum 8 years of progressive retail sales experience in consumer products, with demonstrated success across multiple retail channels – big-box or mass retail, independent or specialty retail, and online marketplaces
• Proven track record of managing and growing national retail accounts – leading line reviews, negotiating programs, and delivering against revenue and margin targets – with an established network of buyer and vendor-manager relationships in the US retail landscape
• Exceptional negotiation, communication, and presentation skills, with the ability to navigate complex buyer conversations at senior levels
• Strong analytical and business planning skills; able to assess profitability, identify growth levers, and develop data-supported recommendations using tools such as Excel, Tableau, or Power BI
• Proficient in Microsoft Office and CRM tools, and with AI tools such as Claude to enhance productivity and day-to-day workflows
• Self-directed and results-oriented; comfortable working remotely with a high degree of autonomy while building toward a leadership mandate

Nice To Haves

• Experience introducing new brands or product categories to retail – securing first placements and building distribution from the ground up – is strongly preferred
• Multi-brand portfolio experience and familiarity with marketplace retail operations (first-party vendor and third-party seller models) are strong assets
• MBA an asset

Responsibilities

• Develop and own the US retail sales strategy for the emerging sub-brand portfolio, including channel plans, promotional and line review programs, assortment strategies, and new account acquisition roadmaps across big-box, independent and specialty retail, online marketplaces, and emerging formats.
• Build retail distribution for new and recently launched sub-brands from the ground up – securing first placements, establishing programs, and expanding door counts as each brand matures.
• Own delivery of sub-brand retail revenue and margin objectives, with tailored strategies by customer, channel, and brand.
• Leverage NewAge's established retailer relationships and commercial infrastructure where appropriate, while developing distribution paths independent of the core assortment.
• Optimize where and how each sub-brand shows up at retail – assessing account profitability and strategic fit, and monitoring cross-channel pricing and program integrity to prevent channel conflict.
• Shape retail pricing, promotional, and discounting strategies for each sub-brand in partnership with the brand and category teams, ensuring programs are channel-appropriate and commercially sound.
• Align retail programs with each sub-brand's direct-to-consumer presence to maintain price and program harmony across channels.
• Analyze market trends, consumer behavior, and competitive dynamics within each sub-brand's category to inform positioning, assortment, and product development priorities.
• Build and maintain productive relationships across buying, merchandising, e-commerce, and marketing teams at national big-box accounts, independent and specialty retailers, and marketplace platforms.
• Lead line reviews, program negotiations, and joint business planning, navigating program changes and competitive pressures while balancing NewAge's commercial interests with the long-term needs of each partner.
• Travel regularly to meet buyers, visit retail locations, and represent the sub-brands at key trade shows and market events.
• Coordinate closely with the teams managing NewAge's core assortment at shared retail accounts to keep account plans aligned and conflict-free.
• Ensure retail partners are equipped to present each sub-brand effectively in-store and online, including product training, merchandising support, and content alignment.
• Partner with Product Development, Marketing, Demand Forecasting, Operations, Supply Chain, and E-Commerce teams to align each sub-brand's assortment, go-to-market strategy, forecasts, and promotional programs with retail customer needs.
• Serve as the senior internal voice of the retail customer for the sub-brand portfolio, bringing market insights and voice-of-customer feedback into cross-functional decisions.
• Work with the leadership team to identify and execute incremental growth opportunities, including future sub-brand or category additions.
• Operate initially as a hands-on individual contributor while establishing the processes, coverage model, and pipeline discipline for a scalable retail sales organization.
• Build and lead a US retail sales team over time – creating forward-looking resource plans, advocating for the structure required as the portfolio scales, and defining roles, hiring, and developing talent.
• Maintain current knowledge of industry trends, competitor activity, and retailer strategies across the categories in which the sub-brands compete.
• Develop KPIs and reporting to measure sub-brand performance across channels, presenting results to senior management on a regular cadence, explaining significant deltas, and creating proactive plans to course-correct.
• Other related duties as assigned.

Benefits

• Salary and bonus is based on experience and highly competitive for the right candidate.
• This is an existing vacancy and the base salary for this role is $100,000 - $125,000 USD annually at the time of the posting.
• An opportunity within a growing, fast-paced company, well established in its industry.
• Fun! We celebrate successes and hold special events to build strong teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: Associate degree