Director, Planning

Power Digital

18h•Hybrid

About The Position

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S. #LI-SN1 A day in the life: The Director, Planning is responsible for owning the execution and performance of the Planning Pod. You are responsible for leading the development of our planning product as well as developing the team. You are highly regarded for your mastery of media planning and marketing. You develop complex media plans for growth and enterprise-level accounts as well as support on client escalations. You are exceptional at working under pressure and navigating probing client and team questions, difficult conversations, roadblocks, and account issues. You work across teams and are able to adapt to work well with a variety of personalities and levels (both internally and externally). As a leader you are a trusted resource, advisor, and problem solver.

Requirements

8+ years of experience in cross-channel media strategy/planning, preferably in an agency setting
Proven expertise in media planning fundamentals, including campaign structures, tracking, and optimization approaches
Strong understanding of audience analysis and demographic trends for full-funnel strategies
Extensive knowledge of owned, earned and paid marketing channels as well as first-party data tools
Excellent communication and organizational skills to collaborate effectively across teams
Demonstrated managerial experience, including the ability to lead, mentor, and motivate a team of media planners. 2-3 years of team management experience, ideally 2-3 direct reports
Highly dependable individual who thrives in a fast-paced environment and is a self-starter
Excellent problem solving, communication, and decision making skills; ability to clearly communicate complex strategies to senior leadership and executive-level stakeholders
Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations
Team-oriented and collaborative, effective interpersonal skills, highly organized

Responsibilities

Owns & Presents Strategic Cross-Channel Media Plans: Lead the development of strategic media plans for enterprise and priority accounts. This includes aligning objectives and KPIs, defining audience targeting, optimizing media channel mix and tactics, selecting channels/partners, and establishing measurement frameworks to drive full-funnel performance
Lead Planning Product: Oversee the development and execution of client-facing media planning solutions. This includes facilitating high quality client work, ensuring that processes, teams, and output are maximized for client success
Oversee Process Improvement & Efficiency: Drive operational efficiency through tools, processes, and product development and enhancements to enable the team to support rapid growth
Team Management & Leadership: Manage a team of media planners, guiding them in their media strategy development and ensuring consistency in the quality and effectiveness of deliverables. Deliver timely, constructive and actionable feedback to team members to up-level their performance and propel their career development. Support key department initiatives such as recruitment, staffing, training, onboarding and more
Cross Functional Collaboration: Collaborate with internal teams and clients to ensure media plans align with performance metrics, attribution models, and client KPIs, blending strategic inputs with optimization outputs. Partner with the Data Intelligence team to continuously refine media strategies using incrementality testing results
New Business Support: Assist the Revenue and Analyst teams by creating collateral development, supporting pitches, and collaborating closely with the dedicated sales lead
Thought Leadership: Stay in the know on key industry trends, tools, partners, and innovations. Participate in events such as conferences, speaking opportunities, blog content and training. Develop unique and differentiated POVs on market trends
Employ AI technologies to enhance and optimize business processes
Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Benefits

Base salary + commission opportunities
Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
401(k) plan - 4% employer contribution matching
Unlimited Time Off available on day one
Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
Fully flex work environment: full-remote, in-office, or hybrid
A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
Employee Assistance Program (EAP)
12 observed United States national holidays + 2 mental health recharge days per year
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives