Director, Planning

Adelphi Group•New York, NY

22h•$130,000 - $150,000

About The Position

UM is a people-first media agency that emphasizes Curiosity, Courage, and Community, and supports employees through information, tools, technology, career development, and empowerment. The agency describes itself as recognized as a leading workplace across several regions. The Director, Planning supports the account’s vision and strategic plan and is responsible for helping ensure success across work quality, client relationships, financials, and team health. The role plans and executes media strategies that contribute to client business success and launches work intended to move the business forward. It leads media planning processes and campaign delivery while coordinating with client, agency, and internal partners. The role is subject to Omnicom’s policy requiring employees, where locally permissible, to work in the office at least three days per week, unless their agency or manager directs additional in-office days.

Requirements

Excellent written, verbal, and presentation skills.
Comfort presenting to clients at all levels and to internal senior management.
Self-starter who demonstrates initiative.
Ability to manage multiple projects simultaneously.
Thrives in a fast-paced environment and is nimble, flexible, and solution-oriented.
Solid awareness of industry trends and planning and measurement models.
Ability to incorporate agency tools, practices, and products.

Nice To Haves

6–8 years of experience in integrated planning.
At least 3 years of experience as a people manager.
Collaborative mindset and effective communication across departments, including client, broadcast buying, analytics, and OOH teams.
Prioritizes mentorship and career development of the team.
Proven track record in client relations and growing existing business.
Prior experience working on a quick service restaurant brand.

Responsibilities

Understand client objectives and translate them into actionable, measurable media objectives, strategies, and plan KPIs.
Manage and provide team leadership for the media plan process, including ideation, presentations, and implementation.
Manage multiple campaigns simultaneously across multiple channels as needed.
Manage integration and partnership with internal cross-functional SBU partners across the client’s business, as appropriate.
Work with SBU partners to ensure strategic alignment with performance-based campaigns, including Search, Social, and Programmatic.
Lead relationships with SBUs, client agencies, and internal teams to evaluate and select appropriate investment partners.
Work with strategy and analytics teams to identify data strategies that promote growth.
Provide measurement touch bases throughout campaigns to ensure plans deliver against KPIs.
Ensure full budget utilization, tracking, and stewardship across reporting markets based on client-specific needs.
Own implementation of media plans and deliverables, and drive relationships with internal teams and partners, including strategy, buying, analytics, and SBUs.