Director Performance Media, Offline Customer Acquisition
About The Position
SimpliSafe is a high-tech home security company dedicated to protecting homes and fostering career growth. They offer a collaborative, innovative, and ego-free culture where employees can find significant opportunities and make a substantial impact. This role is for a dynamic, team-oriented individual with hands-on channel experience, accountability for numbers and execution across all offline channels. The ideal candidate will have experience managing internal teams, agencies, and a hybrid model, with a focus on driving significant, scalable growth. This position will own the full performance offline portfolio, including TV, Audio, Influencer, Direct Mail, and emerging channels, while collaborating with Digital, Analytics, Brand, Creative, Content, Ecom, PR, and Product teams to ensure cohesive acquisition operations and cost-efficient growth. The primary objective is to cost-effectively grow the customer base and meet or exceed performance plans.
Requirements
- At least eight years of hands-on multi-channel digital performance marketing experience, managing a portfolio of digital and unique channels.
- Five or more years leading performance channel specialists.
- Experience working in a team environment, valuing collaboration, co-creation, and focusing on the best ideas, execution, and team accountability.
- Hands-on fluency in TV (linear, streaming, sf/drtv, etc.), Audio (Terrestrial, Streaming, Podcast, produced, etc.), Influencers, Direct/Shared Mail, ROF, and staying current with channel evolution.
- Background in D2C subscription, e-commerce, or a similarly considered-purchase environment where customer education is part of the acquisition journey.
- Strong ability to own internal business targets and in-channel platform targets.
- Proficiency in using data to communicate performance, identify successes and failures, and propose next steps.
- Strong business KPI acumen (CPA, CAC, LTV:CAC, Payback, Churn, etc.) and media channel KPIs (Visits, CPV, cATC, Cost per call, etc).
- Highly analytical with experience in attribution modeling and web analytics platforms.
- Ability to translate complex performance data into clear business narratives for executive and cross-functional audiences.
- Proficient/experienced with tools such as MS Office/Google Workplace, Slack, Tableau, Hex, Invoca, Innovid, Media Platforms (iSpot, Claritas, etc.).
- Creative intuition to understand consumer behavior beyond data.
- Experience managing or structuring agency relationships, including shaping new partnerships into high-performing ones.
Nice To Haves
- Knowledge/Experience with Digital channels
Responsibilities
- Own the growth strategy and channel execution for the offline performance marketing mix, including Spend, Systems, CPA, and cost-per-subscriber targets.
- Optimize, grow, and manage the offline performance portfolio, ensuring maximum efficiency from each channel and the portfolio as a whole.
- Enhance current data, tool, and reporting sets to support the team's job functions.
- Drive a rigorous testing and learning roadmap for continuous improvement.
- Provide hands-on leadership as a player-coach for the internal team and manage the embedded agency partnership to drive efficient growth.
- Establish clear performance expectations and accountability for both internal teams and agencies, ensuring seamless integration.
- Collaborate with ACQ Teammates, Brand, Creative, Ecom, and Product teams to drive a performance testing roadmap across creatives, landing pages, copy, audience targeting, and page performance.
- Maintain deep visibility into channel performance, attribution modeling (including multi-touch and media mix approaches), and data pipelines.
- Deliver clear, actionable performance readouts to executive leadership, connecting offline activity to business outcomes.
- Lead, mentor, and grow an in-house team of channel managers, growth marketers, and analysts.
- Create an environment where accountability and transparency are the baseline.
Benefits
- Comprehensive total rewards package supporting wellness and security
- Free SimpliSafe system and professional monitoring for your home
- Employee Resource Groups (ERGs) for networking, mentoring, development, and advocating for change
- Participation in annual bonus program
- Equity and other forms of compensation
- Full range of medical, retirement, and lifestyle benefits
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
