Director Performance Media, Offline Customer Acquisition

SimpliSafe • Boston, MA

14d • Hybrid

About The Position

This is not a role for someone who manages winning against brand kpis or who manages in a silo. It is for a dynamic, team player; someone who has hands-on channel experience, who loves and is accountable for the numbers and execution for all offline channels. Someone with experience running internal teams, agencies & a hybrid model and someone who is going to help drive significant, scalable growth. You will own the full performance offline portfolio across TV, Audio, Influencer, Direct Mail, and emerging channels, while partnering with Digital, Analytics, Brand, Creative, Content, Ecom, PR & Product to create cohesive acquisition operations that drive cost efficient growth. You will manage a significant media budget with a clear mandate: cost effectively grow our customer base (hit/beat our plans!).

Requirements

• At least eight years of hands on multi-channel digital performance marketing experience, managing a portfolio of digital and unique channels.
• Five or more years leading performance channel specialists.
• Hands-on fluency in TV (linear, streaming, sf/drtv, etc.), Audio (Terrestrial, Streaming, Podcast, produced, etc.), Influencers, Direct/Shared Mail, ROF and keep pace with how those channels are evolving.
• A background in D2C subscription, e-commerce, or a similarly considered-purchase environment where customer education is part of the acquisition journey.
• Strong at owning internal business targets & in-channel platform targets.
• Ability to use data to storytell (1:1, with the team, in a deck, meetings, etc.) how performance is going, what’s working, what isn’t & best next steps.
• Strong business KPI acumen (CPA, CAC, LTV:CAC, Payback, Churn, etc.) and media channel KPI's (Visits, CPV, cATC, Cost per call, etc).
• Highly analytical, love a spreadsheet, plus experienced with attribution modeling and web analytics platforms, and capable of translating complex performance data into clear business narrative for executive and cross-functional audiences.
• Proficient / experienced with tools such as MS Office/Google Workplace, slack, Tableau, Hex, Invoca, Innovid, Media Platforms (iSpot, Claritas, etc.)
• Creative intuition to know what moves a modern consumer, not just what the data says after the fact.

Nice To Haves

• Knowledge/Experience with Digital channels
• Experience managing or structuring agency relationships is important in this role. If you have inherited a new agency partnership and shaped it into a high-performing one, that experience will translate directly.

Responsibilities

• Growth strategy and channel execution. Inherit an offline performance marketing mix & targets across Spend, Systems, CPA, and cost-per-subscriber. Optimize, grow & run the portfolio; get the most out of each channel, as well as the portfolio. Be ingrained in the current data, tool & reporting sets to help enhance them all. Drive a rigorous testing & learning roadmap.
• In-house & Agency leadership. Be a hands-on player-coach with the talented team. Utilize the embedded agency partnership to drive bigger, faster, stronger efficient growth. Establish clear performance expectations, accountability, build productive working rhythms, ensure the agency works as an extension of the internal team rather than a separate function, but that internal specialists continue to be accountable & take ownership of their channel & numbers.
• Creative and conversion optimization. Working closely with ACQ Teammates, Brand, Creative, Ecom, & Product teams to drive performance testing roadmap (across creatives, landing pages, etc.). Establish a test-and-learn roadmap that runs continuously across creative, copy, audience targeting, and page performance.
• Data, attribution, and reporting. Maintain deep visibility into channel performance, attribution modeling including multi-touch and media mix approaches, and data pipelines. Deliver clear, actionable performance readouts to executive leadership that connect offline activity to business outcomes.
• Team development. Lead, mentor, and grow an in-house team of channel managers, growth marketers, and analysts. Create an environment where accountability and transparency are the baseline.

Benefits

• A mission- and values-driven culture and a safe, inclusive environment where you can build, grow and thrive
• A comprehensive total rewards package that supports your wellness and provides security for SimpliSafers and their families
• Free SimpliSafe system and professional monitoring for your home.
• Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed