Director, Performance Marketing - Unannounced ARPG Mobile Game

Scopely•Culver City, CA

3h•$160,000 - $230,000•Hybrid

About The Position

Scopely is seeking a Director, Performance Marketing to join their Performance Marketing team in Los Angeles, CA, on a hybrid basis. This role will support a new, unannounced ARPG mobile game based on a major IP. The Performance Marketing team is responsible for driving player growth and efficiency across various digital marketing channels, operating in a fast-evolving mobile advertising ecosystem. This position is critical for launching and scaling Scopely’s next major title, involving the shaping of user acquisition strategy from pre-launch testing through global scale. The Director, Performance Marketing will lead global performance marketing strategy and execution, focusing on driving player growth, building scalable acquisition strategies, optimizing multi-million-dollar budgets, and developing a high-performing performance marketing team across global markets.

Requirements

Fluent in English and Mandarin
8+ years of performance marketing / user acquisition experience, ideally within mobile gaming or consumer apps
4+ years of people management experience, with a track record of building and leading high-performing teams
Proven success managing and scaling multi-million dollar acquisition budgets across multiple channels
Strong experience with major platforms (Meta, Google, TikTok, programmatic networks, etc.)
Demonstrated expertise in go-to-market strategy, launch planning, and scaling new products
Deep analytical mindset with experience in attribution, incrementality testing, LTV modeling, and performance forecasting
Track record of driving significant growth through improvements in automation, marketing tech, or data infrastructure
Experience working with global, cross-functional teams across multiple time zones
Strong leadership, communication, and stakeholder management skills

Nice To Haves

Preferred experience working with Chinese gaming studios
Deep understanding of the Performance Marketing best practices on the Chinese gaming market
Experience in Midcore, RPG, Strategy 4x mobile games.

Responsibilities

Lead performance marketing efforts for a new, unannounced ARPG title based on a major IP, driving global user growth and building scalable acquisition strategies from pre-launch through live operations.
Own and lead global go-to-market performance marketing strategy and execution for the new title, from pre-launch testing through global scale.
Define and execute user acquisition strategies, methodologies, and processes to achieve growth and efficiency targets.
Partner with Product, Strategic Marketing, Growth, Finance, Analytics, Creative, and Data Engineering teams to align UA strategy with game positioning, audience targeting, lifecycle marketing, and business goals.
Build and scale acquisition programs across key channels, including Meta, Google, TikTok, DSPs, ad networks, and emerging platforms.
Establish and optimize full-funnel measurement frameworks, including KPI definition, attribution strategy, incrementality testing, and LTV modeling.
Drive deep analytical insights into campaign performance, working with Analytics and Data Science to improve forecasting and decision-making.
Build and oversee Scopely’s UA pod in Shanghai, China.
Lead, mentor, and grow a high-performing team of performance marketers, fostering accountability, innovation, experimentation, and continuous improvement.
Collaborate cross-functionally to enhance creative strategy, marketing technology, automation, and fraud prevention systems.
Manage and optimize multi-million-dollar marketing budgets with a focus on ROI and long-term player value.