Director, Performance Marketing Strategy

INNOCEAN•Huntington Beach, CA

38d•$165,600 - $177,650•Onsite

About The Position

INNOCEAN USA, a full-service advertising agency, is looking for a skilled Director, Performance Marketing Strategy and Analytics to join our team! INNOCEAN is a global creative agency that leverages data-driven strategies to deliver breakthrough creative experiences for our clients. We are dedicated to helping our clients enhance the ways that they meet their customers in the digital world. To further our mission, we are seeking a visionary leader to support one of our premier automotive accounts. OVERVIEW The Director of Performance Marketing Strategy and Analytics is a pivotal role that spearheads the business modeling and data analytics for a key luxury automotive brand. This leadership position is dual-focused, requiring the visionary acumen to guide performance marketing strategy with a business-centric approach and the analytical expertise to lead a data analytics division. The role demands a blend of strategic thinking, hands-on revenue management, data-backed decision making, and the ability to drive cross-functional collaboration with a commitment to achieving defined goals and performance metrics.

Requirements

Bachelor’s degree in Analytics, Statistics, Computer Science, Marketing, or a related field. Master’s degree preferred.
8+ years of experience in performance marketing, revenue management, analytics and/or data science, with a minimum of 3 years in a leadership role.
Proficiency with analytic tools (e.g., Adobe, GA4, Tableau, Power BI, SQL, R, Python) and data warehousing solutions.
Exceptional analytical, quantitative, and problem-solving skills.
Demonstrated ability to communicate data findings to influence business strategy.
Expert-level task/project management skills are a must. We operate in a fast-paced, dynamic environment.
Excellent communication skills with ability to interact with clients and internal stakeholders to clearly articulate strategic direction.

Nice To Haves

3+ years of automotive and/or luxury brand experience preferred.

Responsibilities

Develop and implement omnichannel marketing strategies that will meet or exceed client sales and performance targets.
Lead the CRM strategy, enhancing customer lifecycle management, acquisition, retention, and loyalty, while providing strategic insights at every stage of planning, execution, analysis, and optimization.
Work with media teams to optimize channel performance in ways that drive brand perception,
Spearhead the identification and adoption of technology and data solutions that will enhance the customer experience while continually optimizing business performance metrics.
Shape and execute the digital analytics strategy, ensuring alignment with the overall business objectives.
Build and manage a high-performing analytics team capable of generating actionable insights.
Maintain data governance standards across all analytic platforms for quality, integrity, and consistency.
Develop and oversee reporting and visualization tools, including comprehensive dashboards and reports for omnichannel stakeholders.
Innovate by staying abreast of the latest tools, techniques, and methodologies in analytics, incorporating these into the team’s workflow.