Director, Performance Marketing Strategy

EverQuote•Cambridge, MA

22h•$133,000 - $234,000•Hybrid

About The Position

EverQuote is hiring a strategic p aid performance marketing expert. This role will spearhead the Upper Funnel Channel Expansion program and own the end-to-end strategy for EverQuote’s Performance Media channel, with the objective of developing and expanding EverQuote’s Performance Media efforts into new, upper funnel channels such as Social, Video, CTV, and others. Your expertise in audience segmentation, brand and creative strategy, and AI-powered marketing tools will drive top-of-funnel engagement and set the stage for long-term growth and ROI. You’ll work cross-functionally with Analytics, Design, and Product teams to bring innovative campaigns to life and build an enduring media playbook from the ground up. This is a hybrid role that requires being in office several days a week. The base salary range for this full-time hybrid position is $133,000-$234,000. Starting salaries will generally be in the lower part of the salary range provided. Employees, depending on their specific role, level and responsibilities, may be eligible to participate in company variable compensation or equity programs.

Requirements

10-14 years years of experience in paid media with a focus on upper-funnel channel management (e.g., CTV, Paid Social, Programmatic Video)
Experience managing direct reports and building high-performing marketing teams
Proven success launching and scaling new performance channels from concept to maturity
Deep understanding of media buying, targeting, measurement, and attribution in both brand and performance contexts
Strong background in audience strategy, creative testing, and cross-channel campaign orchestration
Analytical mindset with comfort interpreting complex data to inform strategy and optimization
Exceptional project management and cross-functional communication skills

Responsibilities

End-to-End Performance Media Strategy Own the full-funnel Performance Media strategy, from targeting and audiences through site experience
Bridge the gap between ad creatives and on-site experience to drive optimal performance and outcomes
Leverage AI tools and platforms to automate and enhance audience targeting, creative development, media buying, and performance optimization
Channel Expansion & Strategy Partner with the Performance Media Analytics team to identify, test, and scale new upper-funnel performance marketing channels (e.g., Paid Social, Video, CTV, and other emerging platforms)
Build a multi-channel strategy roadmap aligned with business growth goals, prioritizing impact, reach, and efficiency
Develop frameworks to evaluate channel potential, performance benchmarks, and test structures for ongoing expansion
Partner with analytics to ensure proper tracking and attribution for new channels
Audience Segmentation & Targeting Define and implement robust audience segmentation strategies tailored to different personas and marketing objectives
Use data to identify high-value audience segments across first-party, third-party, and platform-specific targeting capabilities
Collaborate with Analytics, Design and Product to enhance targeting precision and personalization
Continuously optimize and refine audience segments based on performance
Creative Strategy & Development Own the creative briefing process for each channel, ensuring concepts align with channel best practices, target audience insights, and brand tone
Partner with in-house and external creative teams to develop assets tailored to each stage of the funnel
Champion testing methodologies to refine messaging, visual treatments, and calls to action
Establish a library of high-performing creative by audience and channel
Performance Optimization & Analytics Set KPIs and track performance across all upper-funnel channels (e.g., CPM, VCR, CTR, Brand Lift, incremental reach, assisted conversions)
Partner with analytics to build dashboards and insight reports that drive strategic recommendations
Iterate on campaign structure, bidding strategies, targeting, and creative based on performance insights
Manage media budgets, pacing, and forecasting with a focus on ROI and long-term growth
Cross-Functional Leadership & Collaboration Work closely with Analytics, Product, and Remarketing teams to align messaging and campaign goals across the funnel
Regularly share results, learnings, and recommendations with senior stakeholders
Build and manage relationships with external media vendors, agencies, and platforms