Director, Performance and Digital Marketing

Bell Partners•Charlotte, NC

About The Position

The Director, Performance and Digital Marketing is a strategic, data-driven leader responsible for powering Bell’s digital performance engine across paid media, organic search, attribution, analytics, and marketing technology. This role shapes the digital strategies that fuel lead generation, conversion, and brand visibility across the entire portfolio, partnering closely with Community Marketing, Digital, Operations, and Executive Leadership to drive measurable growth. This leader is responsible for connecting the dots between technology, analytics, creative, and on-site performance. You will set the vision for Bell’s paid and organic marketing approach, manage enterprise vendor partnerships, oversee campaign execution and optimization, and develop the KPIs and reporting structures that move the business forward. The Director, Performance and Digital Marketing ensures our digital ecosystem is modern, integrated, measurable, and continuously optimized. If you thrive at the intersection of data, strategy, and execution; this is your stage.

Requirements

Deep expertise across paid media, SEO/SEM, analytics platforms, and conversion optimization.
Strong proficiency with tools such as Google Ads, Bing Ads, Meta Ads Manager, GA4, Big Query, Looker Studio, call analytics platforms, SEO tools (e.g., SEMrush,).
Demonstrated experience developing and reporting on KPIs, ROI, attribution models, and forecasting.
Strong relationship-building skills for working with internal teams, asset managers, and external clients.
Excellent storytelling and presentation skills, able to translate complex performance data into clear insights.
High attention to detail, analytical mindset, and a passion for continuous improvement.
8+ years of progressive experience in performance marketing, digital marketing, or related fields.
5+ years of leadership experience managing teams, agencies, and performance-oriented specialists.

Nice To Haves

Multifamily or real estate experience preferred but not required.

Responsibilities

Strategic Leadership Develop and implement a multi-channel performance marketing strategy that aligns with Bell’s business goals, occupancy needs, and marketing priorities.
Partner with the Community Marketing (Account Management) team to determine property-level marketing strategy, budget allocation, and performance optimization.
Lead omnichannel campaign planning across search, social, display, CTV, programmatic, retargeting, SEO, and future channels.
Use data-driven insights to continually refine strategy, improve ROI, and drive measurable results across the portfolio.
Data, KPIs & Reporting Define Bell’s performance marketing KPIs and build a clear reporting structure that enables transparency and decision-making across the organization.
Create dashboards, reporting frameworks, and analysis routines for portfolio performance, channel efficiency, and lead quality.
Support the Community Marketing team by developing QPR-ready insights and reporting for client updates and ownership conversations.
Develop attribution and forecasting models that inform media mix, investment strategy, and occupancy planning.
Technology, Integrations & Optimization Own and manage integrations across websites, CRMs, voice/telephony, AI tools, call analytics, and attribution platforms.
Evaluate and adopt new technologies to improve targeting, automation, personalization, and measurement.
Oversee SEO and SEM strategies to ensure ongoing improvements in visibility, ranking, and conversion.
Guide improvements to landing pages, website performance, and user journeys to increase conversion rates.
Vendor Management & Partnerships Own all performance marketing vendor relationships including contract negotiation, renewals, pricing, and SOW development.
Ensure all vendors deliver against KPIs, SLAs, and Bell’s performance expectations.
Work with the innovation team to evaluate new partners, tools, and platforms that strengthen Bell’s marketing capabilities.
Lead RFPs and vendor assessments with cross-functional partners and Procurement.
Team Leadership & Cross-Functional Collaboration Lead, mentor, and develop the performance marketing team, ensuring clarity of roles, strong execution, and continuous skill development.
Work closely with vendor partners and Brand to ensure campaigns are visually compelling, compliant, and aligned to Bell’s brand.
Collaborate with Operations and Asset Management to connect marketing performance with business outcomes across the portfolio.
Support business development, new initiatives, and enterprise-wide digital innovation efforts as needed.
Performance Management Oversee campaign execution from planning to optimization, ensuring all channels deliver high-quality leads at efficient costs.
Diagnose performance issues and proactively implement improvements in digital mix, targeting, bidding, and creative.
Ensure all campaigns launch on time, on budget, and at optimal quality.
Monitor competitor trends, platform changes, and industry benchmarks to keep Bell ahead of the curve.
Additional Functions and Responsibilities Additional duties as assigned