Director, Performance Marketing and Media

PitchBook Data•New York, NY

6h•Onsite

About The Position

At PitchBook, a Morningstar company, we are always looking forward. We continue to innovate, evolve, and invest in ourselves to bring out the best in everyone. We’re deeply collaborative and thrive on the excitement, energy, and fun that reverberates throughout the company. Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there’s going to be some ambiguity along the way, but we excel when we challenge ourselves. We’re willing to take risks, fail fast, and do it all over again in the pursuit of excellence. If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you. About the Role: The Marketing organization at PitchBook fuels growth by orchestrating full-funnel demand programs, effective product marketing, and brand amplification. Within Marketing, the Digital team is responsible for executing high-impact, measurable programs across paid media, SEO, ABM, email, and web. Operating at the center of channel execution and cross-functional collaboration, the team supports go-to-market campaigns, product launches, and always-on demand programs. As operations scale, the Digital team is building the structure and rigor needed to enable predictable planning, execution, and alignment across stakeholders. The Performance Marketing & Media team is a core function within Digital, partnering closely with Product Marketing, Web/SEO, Content, Creative, and Commercial teams to plan and execute integrated, audience-led programs that connect awareness to pipeline and revenue. The Director leads this team and fosters a culture of curiosity, testing, accountability, and continuous improvement. As Director, Performance Marketing & Media you are a senior leader responsible for owning PitchBook’s paid media strategy and investments across SEM, paid social, programmatic/display, content syndication, digital ABM, and emerging channels. This role is accountable for pipeline and revenue contribution, driving efficient customer acquisition, expansion, and retention in partnership with Go-to-Market Campaigns, Commercial, and Revenue Operations. You will set the vision, operations model, and measurement framework for your channels and lead a high-performing team and agency partners to deliver predictable, scalable results. In addition, the person in this role serves as a member of PitchBook’s marketing and digital leadership teams, contributing strategic inputs that shape cross functional priorities and ensure alignment across global marketing, commercial, and operations organizations.

Requirements

Bachelor’s degree in Marketing, Business, Operations, or a related field
12+ years in performance/digital media with 7+ years building and leading teams; B2B SaaS experience preferred
Deep channel expertise in SEM, paid social, programmatic/DSPs, and content syndication; proven track record driving pipeline and revenue efficiency
Fluency in marketing and CRM platforms such as GA4, Marketo, and Salesforce
Strong business acumen and familiarity with business intelligence tools to extract and tell strong narratives and make swift decisions
Demonstrated budget ownership ($MM) with disciplined forecasting, pacing, and reallocation to targets
Strong partner management and negotiation with agencies and platforms; experience building in-house capabilities a plus
Excellent communication: executive-ready storytelling, clear performance narratives, and ability to influence cross-functionally
Ability to thrive in a fast-paced, high-ambiguity environment; bias to action and continuous improvement
Must be authorized to work in the United States without the need for visa sponsorship now or in the future

Responsibilities

Own PitchBook’s multi-channel paid media strategy and investment across SEM, paid social, programmatic/display, content syndication, digital ABM, and emerging channels, aligned to acquisition, retention, and account growth goals
Set the operating model for performance marketing, including annual and quarterly planning, budget management, performance reviews, and executive reporting
Lead and develop a high-performing team of managers, individual contributors, and agency partners; foster a culture of accountability, experimentation, and continuous improvement
Drive pipeline and revenue impact through rigorous measurement and optimization, partnering with Revenue Operations and Marketing Analytics on attribution, incrementality testing, MMM, and related frameworks
Partner with Product Marketing, Creative, Web/SEO, and Content to plan and launch audience-led campaigns that deliver strong message-market fit and conversion efficiency
Establish a disciplined testing and learning agenda to improve lead quality, conversion rates, CAC, and payback periods; scale proven approaches
Own vendor strategy and media partnerships, including platform selection, contract negotiation, and ongoing performance and compliance management
Ensure strong financial stewardship by forecasting, pacing, and reallocating spend to maximize ROAS and efficiency; deliver clear weekly, monthly, and quarterly performance narratives
Ensure data integrity and governance across paid channels in collaboration with Marketing Ops, Revenue Operations, and Legal
Drive tight alignment with Sales and Segment Marketing on ICPs, ABM motions, and feedback loops to improve funnel performance and SLA adherence
Identify, test, and responsibly scale new channel opportunities and media innovations
Serve as a member of the Marketing and Digital leadership teams, contributing to cross-functional strategy, prioritization, and operating alignment
Model PitchBook values and help build an inclusive, high-trust team culture focused on outcomes and customer impact
Support the vision and values of the company through role modeling and encouraging desired behaviors
Participate in various company initiatives and projects as requested