Director, Patient Marketing
About The Position
The Director, Patient Marketing leads the development and execution of Patient marketing strategies for COMP360, inclusive of all digital/media efforts and execution of patient support materials. This role will play a critical role in preparing the organization for commercialization, ensuring that promotional strategies are insight-driven, compliant, and aligned with launch objectives. This individual will partner closely with Commercial Operations, Sales Leadership, Medical Affairs, Market Access, Corporate Communications, Clinical Development, Regulatory, and Legal to deliver coordinated go-to-market initiatives that drives Patient awareness.
Requirements
- Bachelor's degree in Marketing, Business, Life Sciences, or related field
- 10+ years of marketing experience in biotech/pharma, with proven leadership in CNS or specialty therapeutics
- Strong understanding of US healthcare dynamics, payer environment, and regulatory requirements for investigational products
- Expertise in market research, brand strategy, omnichannel marketing, and analytics tools
- Excellent cross-functional collaboration, communication, and project management skills
- Mission-driven leader passionate about mental health innovation and Compass's values
Nice To Haves
- MBA preferred
- launch experience a plus
Responsibilities
- Lead the development and implementation of Patient marketing strategies for COMP360, focusing on core digital materials and developing a patient support services plan in partnership with the Patient Engagement team
- Participate in market research, analyze trends, competitive landscape, and customer insights to inform strategic planning and tactical execution
- Own the creation of marketing materials, campaigns, and tools that educate Patients and Care Partners on COMP360's value proposition while ensuring regulatory compliance
- Collaborate with the Patient Engagement team to develop Patient Support program and materials
- Manage marketing budgets, vendor relationships, and KPIs to measure campaign effectiveness and ROI
- Drive cross-functional alignment on marketing initiatives, fostering innovation in mental health care delivery
- Build and mentor a high-performing marketing team, promoting Compass's culture of compassion, boldness, inclusion, and rigour
Benefits
- additional discretionary bonuses
- equity
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What This Job Offers
Job Type
Full-time
Career Level
Director
