Director Partner Marketing

Dayforce

About The Position

We’re looking for a strategic and results-driven Director of Partner Marketing to lead and evolve our global partner marketing function. This role sits at the intersection of marketing, alliances, and revenue—owning the strategy and execution of programs that drive partner-sourced and partner-influenced pipeline. You’ll work closely with our partner, sales, and product teams to activate a high-performing ecosystem that including but not limited to GSIs, SIs, consulting PE, GPO, advisory, and software partners.

Requirements

8–12+ years in B2B SaaS marketing, with a strong focus on partner or ecosystem marketing
Proven track record of driving pipeline through partners in a complex sales environment
Deep experience working with partners including: GSIs, SIs, consulting PE, GPO, advisory, software, and consulting partners
Strong understanding of enterprise go-to-market motions, including co-selling
Exceptional stakeholder management and executive communication skills
Data-driven mindset with experience measuring partner contribution to revenue
Experience leading and scaling teams in a fast-paced, high-growth environment
Proficiency in English is required for this position as this role will regularly interact with English-speaking stakeholders, co-workers, managers and/or clients across the world.

Nice To Haves

Experience in HCM, payroll, or workforce management technology
Familiarity with PRM tools and partner lifecycle management
Global marketing experience

Responsibilities

Define and lead the global partner marketing strategy aligned to company growth priorities
Build scalable programs that drive partner-sourced and partner-influenced revenue
Segment and prioritize partners with tailored go-to-market approaches
Develop and execute joint marketing plans with top-tier partners
Launch co-branded, integrated campaigns that generate pipeline
Partner with growth marketing to ensure partner motions are embedded into global campaigns
Create toolkits, playbooks, and campaign-in-a-box programs for partners
Enable partners with messaging, positioning, and product updates
Drive adoption of partner marketing programs through strong communication and incentives
Partner with Alliances, Sales, Product Marketing, and Field Marketing to align priorities
Act as the primary marketing liaison for the partner organization
Influence executive stakeholders and drive alignment across regions
Define KPIs and measurement frameworks for partner marketing impact
Track and report on pipeline contribution, ROI, and partner engagement
Optimize programs based on performance insights and partner feedback
Build and lead a high-performing partner marketing team
Foster a culture of accountability, collaboration, and innovation