Director, Paid Strategy and Planning
About The Position
The Director, Paid Strategy & Planning serves as a senior media expert, providing departmental and client leadership while enhancing the visibility of the media practice. This person manages a media team and ensures that media strategies and deliverables meet or exceed client expectations, deliver value, and uphold our quality standards. The role includes guiding tactical and strategic media planning, mentoring staff, driving digital and traditional media initiatives, and supporting new business efforts. The Media Director may also collaborate with other key agencies as needed. This position is a temporary role intended to provide coverage during a team member's maternity leave.
Requirements
- 7-10 years of media planning and buying experience, with at least 4 years in digital/interactive marketing and advertising.
- Demonstrated experience in both traditional and digital media, tactical planning, and local media campaign execution.
- Proven leadership and team management experience.
- Bachelor's degree (BA/BS) from a four-year, accredited college or university.
Nice To Haves
- Retail media network experience is a plus
Responsibilities
- Develops forward-thinking, innovative, cross-channel media strategies, including traditional and digital media, to improve client marketing effectiveness and drive business growth.
- Advises clients and internal teams on media opportunities, including local media campaign planning.
- Serves as client team lead on medium to large media accounts, managing $10M+ in total media spend.
- Conceives, negotiates, and presents cross-platform or large-scale media proposals to clients.
- Responsible for upselling services and contributing to business development efforts.
- Guides and supervises a media team of 10+ employees, including hiring, training, coaching, staffing, and performance evaluation.
- Attends and represents clients at industry events, helping to build industry relationships and thought leadership.
- Contributes to client-specific POVs and overall media strategy documentation.
- Demonstrates tactical media planning experience across channels.
- Applies working knowledge of media planning tools (e.g., Pathmatics, Vivix, Kantar, MRI, Comscore) and activation platforms such as Prisma, Meta, and AdWords.
- Experience with traditional media including linear TV and OOH is preferred.
Benefits
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
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What This Job Offers
Career Level
Director
Industry
Professional, Scientific, and Technical Services
Number of Employees
5,001-10,000 employees
