Director, Paid Social

Modern AI•Miami, FL

About The Position

The Modern Agency is a performance-driven growth partner built for the algorithmic era of commerce. We help brands win where culture, creators, and conversion intersect — from TikTok Shop and Meta to emerging platforms shaping how consumers discover and purchase. Our approach blends senior-level expertise across paid media, affiliate ecosystems, creative strategy, and data infrastructure to drive measurable revenue outcomes. We partner with ambitious brands in beauty, wellness, lifestyle, and celebrity-led categories to scale efficiently, unlock new demand channels, and build durable growth engines. We are not a traditional agency. We operate as an extension of our clients’ leadership teams, bringing clarity to spend decisions, speed to execution, and accountability to performance. Role Overview — Director, Paid Social The Director, Paid Social will define the future of paid media at The Modern Agency. This leader is responsible for setting the vision, building scalable frameworks, and ensuring our clients achieve predictable, profitable growth through best-in-class paid social programs. You will oversee a high-performing team, guide cross-channel strategy, and help shape how paid social integrates with affiliate, creator, and full-funnel performance initiatives. This role requires both strategic horsepower and operational rigor — someone equally comfortable architecting growth plans and pressure-testing the details behind them.

Requirements

5+ years in paid social, with 2+ years in a senior leadership role, ideally within a high-growth agency environment
Experience working with high-growth DTC brands, with a strong understanding of ecommerce economics, conversion dynamics, merchandising strategy, and full-funnel customer acquisition
Proven experience managing large budgets and multi-platform programs that drive measurable revenue impact
Deep platform expertise across Meta and TikTok, with strong familiarity in emerging and performance-oriented channels
Strong command of forecasting, attribution, and modern ecommerce metrics
Demonstrated ability to translate creative strategy into performance outcomes
Exceptional communication skills with experience leading executive-level client relationships
Experience building and developing high-performing teams
Highly operational with a bias toward action and accountability
Comfortable operating in fast-paced environments where priorities evolve quickly

Responsibilities

Strategic Leadership: Own the paid social vision across platforms including Meta, TikTok, LinkedIn, Pinterest, and emerging channels. Align channel strategy to client revenue targets, contribution margins, and broader growth objectives.
Team Leadership & Development: Build, mentor, and retain a best-in-class paid media team. Create a culture centered on accountability, curiosity, and continuous improvement while establishing clear performance standards.
Campaign Architecture & Oversight: Set the gold standard for account structure, testing methodology, creative iteration, and optimization. Ensure campaigns are built for scale, not short-term spikes.
Performance Ownership: Drive forecasting, budget allocation, pacing, and efficiency across the client portfolio. Maintain a sharp focus on CAC, MER, incrementality, and contribution profit — not vanity metrics.
Cross-Functional Integration: Partner closely with creative, affiliate, lifecycle, and analytics teams to ensure paid social operates as part of a cohesive growth engine rather than a siloed channel.
Innovation & Market Leadership: Stay ahead of platform shifts, AI-driven tooling, and evolving consumer behavior. Introduce new frameworks, automation opportunities, and testing strategies that compound performance over time.
Client Partnership: Serve as a senior strategic advisor to key clients. Lead executive-level conversations, present performance insights, and guide long-term growth planning with confidence and clarity.
Operational Excellence: Establish processes that support speed without sacrificing accuracy. Implement rigorous QA, reporting standards, and workflow structures that enable the agency to scale.