Director, Paid Social

Avenue Z•Miami, FL

4d•$120,000 - $130,000•Hybrid

About The Position

The Director, Paid Social is responsible for the vision, strategy, and execution of paid social media programs. This role oversees a team of paid social professionals, drives innovation across platforms, and ensures that Avenue Z’s clients achieve measurable business outcomes through best-in-class paid social campaigns. The Director is accountable for cross-functional collaboration and the integration of paid social with broader performance media and marketing initiatives.

Requirements

7+ years of experience in paid social media, with at least 3 years in a leadership or director-level role, preferably in an agency environment.
Proven track record of managing large-scale, multi-platform paid social campaigns and leading high-performing teams.
Deep expertise in Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, and other major platforms.
Advanced analytical skills, with proficiency in tools such as Google Analytics, Looker Studio, and attribution modeling.
Strong understanding of creative strategy, content development, and platform-specific best practices.
Excellent communication, presentation, and client management skills.
Experience with budget management, forecasting, and performance reporting.
Proficiency in Google Workspace and project management tools (e.g., Asana, Trello, Teamwork).

Nice To Haves

Experience with creative tools (e.g., Canva, Adobe Creative Suite, Figma) is a plus.

Responsibilities

Develop and own the paid social strategy across all major platforms (Meta, LinkedIn, TikTok, Snapchat, and emerging channels), ensuring alignment with client business objectives and Avenue Z’s performance media vision.
Foster a culture of innovation, accountability, and continuous learning. Provide coaching, performance feedback, and professional development opportunities.
Oversee the planning, execution, and optimization of multi-channel paid social campaigns, ensuring excellence in targeting, creative, and performance analysis. Set standards for campaign architecture, testing, and reporting.
Partner with creative, analytics, and client services teams to deliver integrated solutions. Collaborate with other performance media leaders (e.g., paid search, influencer, organic social) to drive holistic results.
Stay ahead of platform changes, industry trends, and emerging technologies. Champion the adoption of new tools, data-driven approaches, and creative formats to maximize ROI.
Serve as a senior point of contact for key clients, providing strategic counsel, presenting insights, and ensuring client satisfaction. Lead quarterly business reviews and annual planning for paid social accounts.
Set and manage paid social budgets, pacing, and projections. Ensure efficient media spend and alignment with client goals. Oversee performance analytics, reporting, and optimization recommendations.
Establish and enforce processes for campaign setup, QA, and reporting. Drive operational excellence and scalability across the paid social function.