Associate Media Director, Paid Social

We Are Rosie•New York, NY

1d•$65 - $75•Remote

About The Position

Our agency client is seeking a Social Buying AMD to oversee self-service buying operations and yield optimization of client programs. In this critical role, you'll oversee a hands-on-keyboard team, managing a portfolio of campaigns across multiple client accounts. You'll work with leading clients, account teams, media and platform strategy teams, as well as with platform technology partners. The ideal candidate has a passion for media, strong analytical and problem-solving skills, and is a self-directed, self-starter, and out-of-the-box thinker.

Requirements

6+ years of professional experience in social media buying and performance
Advanced understanding of the social advertising ecosystem with expertise in social formats and platforms
Advanced understanding of the supply and data ecosystems and the appropriate application of each within campaigns
Social platforms expertise required (Meta, TikTok, Snapchat, LinkedIn, Pinterest)
Experience managing a hands-on-keyboard team responsible for digital campaign execution and media and business performance results
Strong analytical and problem-solving skills in dealing with new challenges as they arise
Self-directed, self-starter with out-of-the-box thinking abilities
Bachelor's degree in Marketing, Advertising, Communications, or related field
Must be available to work EST hours (8am-5pm EST)

Nice To Haves

Platform certifications (Meta Blueprint, TikTok Marketing, LinkedIn Marketing Labs, Snapchat Blueprint)
Experience with creative optimization tools (Pencil AI, Smartly.io)
Expertise in audience segmentation, first-party data activation, and lookalike modeling
Experience with conversion tracking, pixel implementation, and attribution modeling
Knowledge of creative testing frameworks and A/B testing methodologies
Based in EST timezone (NYC, Boston, or surrounding areas preferred)

Responsibilities

Lead multi-funnel and platform media execution across social placements (Meta, TikTok, Snapchat, LinkedIn, Pinterest)
Oversee operation of digital media buying technologies across social platforms
Guide advanced optimization strategy to push the boundaries for current campaigns and align with clients' business and KPI goals
Drive yield optimization across social campaigns to maximize performance and efficiency
Provide direction on campaign design, including suggestions for new or different use of platforms to achieve optimal performance
Achieve delivery and KPI goals, providing input and feedback to ensure campaign success across multiple client accounts
Manage a team of Platform Buyers who execute hands-on-keyboard campaign operations
Provide leadership, mentorship, and professional development to build team capabilities
Establish team workflows, QA processes, and best practices for campaign excellence
Foster collaborative team environment aligned with Hill Holliday's integrated, no-ego culture
Develop strong relationships with media partners and platform technology companies, seeking out new opportunities to augment client initiatives
Secure beta access, new features, and value-added opportunities for clients
Maintain current knowledge of growth and changes in the marketplace
Partner with internal teams to ensure adherence to best practices, timelines, business objectives and media KPIs for successful campaigns in market
Provide valuable feedback and insight on performance to internal and client teams, with optimization rationale and recommendations to exceed performance goals
Contribute to improvements in processes, both technical and business