Director, Paid Social (Fullerton, CA)

Avocado Green Brands•Fullerton, CA

2d•Hybrid

About The Position

Avocado Green Brands is a mission-driven lifestyle and eco-luxury brand focused on green living, sustainability, and customer experiences. They produce mattresses, bedding, apparel, and beauty products in California using natural and organic materials. The company aims to be the world's most sustainable brand, emphasizing certified organic products and ethical manufacturing. Avocado is a certified B Corp and Climate Neutral certified, donates 1% of revenues to environmental nonprofits, and uses renewable energy in its factories. The company is scaling rapidly across DTC, showrooms, and retail partners. This role is for a Director of Paid Social within the Marketing team, reporting to the Vice President of Digital Marketing. The ideal candidate will lead paid social efforts end-to-end, with expertise in Meta, Reddit, TikTok, and Pinterest. They should be data-driven, focused on testing and optimization, and understand how paid social integrates with the broader media mix across DTC, retail showrooms, and wholesale channels. This is an individual contributor role that involves directing agency partners and collaborating cross-functionally.

Requirements

7+ years managing paid social campaigns with a proven track record of driving revenue and efficient growth at scale (DTC or e-commerce essential, premium or considered-purchase categories a plus).
Deep, hands-on expertise in Meta Ads Manager — campaign structure, audience strategy, creative testing frameworks, bid strategy, product catalog (CAPI, DABA, Advantage+ Shopping Campaigns, Andromeda), and troubleshooting at the platform level.
Hands-on design and copywriting expertise — comfortable producing and editing ad creative directly in tools like Canva, Sketch, or Adobe, and writing sharp, conversion-focused ad copy across formats and platforms.
Working command of Reddit, TikTok Ads, Pinterest Ads, and emerging social platforms, with a clear point of view on where to invest and where to wait.
Fluency with attribution and measurement platforms (Northbeam, Shopify, GA4) and a strong POV on how to triangulate them.
Experience operating as a senior individual contributor — directing agency partners on production and day-to-day execution while owning strategy, prioritization, and performance internally.
A testing mindset — you treat every campaign as both branding and performance, structure tests rigorously, and read results without confirmation bias.
Strong creative instincts and the ability to brief, evaluate, and iterate on ad creative — including familiarity with AI-enabled creative tools and how to use them without losing brand discipline.
Comfort with budget pacing, forecasting, and reconciling discrepancies across reporting systems.
Excellent written communication and the ability to make a clear, evidence-based case to senior leadership.
Genuine interest in sustainability, organic products, and the values that guide Avocado.
Ability to effectively communicate.
Regular and predictable attendance.

Nice To Haves

Experience running co-op or partner-funded ad campaigns in a wholesale or retail environment is a meaningful differentiator.

Responsibilities

Own paid social strategy and execution across Meta, Reddit, TikTok, Pinterest, and other emerging platforms, driving revenue and traffic to retail showrooms.
Build, optimize, and scale campaigns supporting new product launches, promotions, store openings, and brand initiatives.
Partner directly with retail partners on cooperative ad campaigns, coordinating creative, budgets, geo-targeting, and reporting to drive traffic and strengthen wholesale relationships.
Operate hands-on in all platforms: campaign builds, audience and creative testing, bid strategy, troubleshooting, while directing agency partners on creative, production, and day-to-day management.
Use Northbeam and platform-native tools to measure performance, reconcile attribution discrepancies, and make data-informed decisions.
Rigorously test ad copy, creative, landing pages, audiences, and placements, viewing every campaign as simultaneously branding, testing, and optimizing.
Partner with creative and brand teams to develop messaging across the full buyer's journey.
Partner with the Brand team to translate organic, influencer, and UGC performance into paid social, scaling top-performing content and messaging, managing whitelisting execution, and feeding learnings back to inform content production and partnership decisions.
Coordinate with internal teams and channel partners to improve full-funnel efficiency, manage pacing against performance targets, and ensure paid social contributes appropriately to the broader media mix.
Build and deliver executive-level performance reporting, synthesizing data into clear narratives for senior leadership with recommendations.
Stay current on platform updates, ad product launches, measurement methodology, and AI-enabled creative and optimization tools.

Benefits

Medical (HMO, PPO, HSA)
Dental
Vision
100% Employer Paid Life Insurance
401(k) with employer match
PTO
Volunteer days
Employee product discount and purchase program
Annual Bonus Plan
Training and Tools to be successful along with a strong partnership from your peers and leaders
Access to wellness apps
Referral Bonus