Director, Paid Search

Tinuiti

2d•Remote

About The Position

Who we are: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. As a Director, Paid Search, you will lead a portfolio of clients and be a senior, day‑to‑day owner of the client relationship and growth agenda in partnership with the Senior Client Partner and Pod Leader as appropriate. You will align account team recommendations to client goals, set clear expectations, and foster trust with senior stakeholders by proactively creating high‑value moments to meet, present, and influence decisions. You’ll partner with internal leaders to resolve escalations quickly, connect Search to other channels (Social, Commerce/Retail Media, TVAD, Creative), and translate platform, competitive, and Bliss Point insights into executive‑ready actions. You will also own the financial health of your team and channel(s) for your clients (e.g. margin, utilization/capacity, and forecast accuracy) working closely with your Pod Leader and Finance.

Requirements

Experience: 10+ years in Paid Search/Shopping with proven results at scale (>$1M monthly); executive client communications and decision facilitation.
People leadership: 3+ years’ direct management required; experience leading managers and senior ICs; hiring, coaching, and performance management.
Platform/tech: Google/Microsoft Ads, Merchant Center; SA360/Skai; competitive tools (Auction Insights, Adthena/SpyFu); comfort with scripts/workflow automation.
Cross‑channel literacy: connect Paid Search to SEO, Social, Commerce/Retail Media, TVAD, Creative in simple executive narratives.
Channel financial acumen: margin/utilization/capacity management, reliable forecasting with Finance and Pod Leadership; staffing aligned to priorities.
Measurement/analytics: GA4; experiment design (sample size/power), forecasting, and financial modeling; can synthesize MMM/Incrementality and platform signals.
Product/AI: Portfolio‑level orchestration of value‑based bidding/PMax with guardrails; integrates Bliss Point insights into planning; drives adoption and feedback loops.
Communication and leadership: Executive‑ready narrative, risk framing, and change leadership across clients and internal teams. Concise storytelling and expectation setting with senior clients.
Certifications: Google Ads Search and Shopping (or completed within first 60 days).

Nice To Haves

Additional Google certifications are a plus.

Responsibilities

Own executive relationships and the client growth agenda: align strategy to P&L, inventory, and customer journey; frame trade‑offs and secure decisions in QBRs/steercos on options/trade‑offs., align full‑funnel Search plans to business goals
Anticipate issues and drive escalations to resolution; ensure transparency and trust with senior stakeholders.
Lead onboarding, transitions, escalations, renewals/expansion; support new business with clear narratives tied to impact.
Orchestrate automation and platform strategy (e.g., value‑based bidding, Performance Max) across accounts in the Pod; set guardrails and adoption standards.
Integrate Bliss Point insights (Rapid MMM, Always‑On Incrementality, Brand Equity, Creative Insights, Forecasting, Customer Insights) into allocation and testing; close feedback loops with Product/Analytics.
Institutionalize hypothesis‑driven planning: set test roadmaps with powered designs (control/holdout where feasible), decision thresholds, and governance.
Ensure data quality (tags, feeds, UTM/GA4) and communicate model caveats; require financial impact narratives (forecast vs. actual) for major decisions.
Connect channel depth to cross‑channel growth; educate clients on measurement trade‑offs; codify reusable frameworks and playbooks; raise the craft bar across the Pod.
Drive accountability for outcomes (Rocks/KPIs), eliminate process/spend waste, and accelerate adoption of effective practices; model speed and follow‑through.
Build and lead a high‑performing team: clear goals and Rocks, weekly 1:1s, timely feedback, skill development, and succession pipeline; coach managers.
Install operating rhythm and governance (scorecards, QA, playbooks) that sustain performance and improve consistency across the Pod.

Benefits

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100% with immediate vesting
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

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