Assistant Director, Paid Search

Avenue Z•Miami, FL

4d•$100,000 - $125,000•Hybrid

About The Position

This position is responsible for overseeing the strategy, execution, and performance of paid search campaigns across a diverse client portfolio (e-commerce and B2B), while managing and mentoring a team of paid search marketers. The Assistant Director will drive innovation, process improvement, and cross-functional collaboration to ensure Avenue Z’s paid search offering remains best-in-class.

Requirements

Bachelor’s degree in marketing, business, communications, or a related field.
5+ years of experience in paid search, with at least 2 years in a team leadership or management role.
Proven track record of managing large-scale, multi-channel paid search campaigns for e-commerce and B2B clients.
Deep expertise in Google Ads, Bing Ads, Google Analytics, Tag Manager, and related tools.
Strong analytical, strategic thinking, and problem-solving skills.
Excellent communication and client-facing abilities.
Demonstrated ability to lead, mentor, and inspire a team.
Effective project management and organizational skills.

Nice To Haves

Experience with technical integrations (e.g., Hubspot, Shopify) is a plus.

Responsibilities

Lead the development and execution of paid search strategies for key accounts, ensuring alignment with client business objectives and Avenue Z’s performance standards.
Oversee campaign planning, budget allocation, and performance optimization across Google Ads, Bing Ads, and other relevant platforms.
Stay ahead of industry trends, platform updates, and emerging technologies to inform strategy and drive innovation.
Serve as a senior point of contact for high-value clients, providing strategic counsel and ensuring client satisfaction.
Lead client presentations, QBRs, and performance reviews, translating complex data into actionable insights.
Collaborate with account management, analytics, and creative teams to deliver integrated marketing solutions.
Implement and refine internal processes for campaign management, reporting, and quality assurance.
Oversee the integration of technical tools (e.g., Google Analytics, Tag Manager, Hubspot, Shopify) to support campaign success.
Ensure compliance with Avenue Z’s standards for data integrity, reporting accuracy, and campaign documentation.
Set and monitor KPIs for the paid search team and client accounts, driving accountability for results.
Conduct regular audits of campaign performance, identifying opportunities for scaling and efficiency.
Lead the development of case studies and internal knowledge sharing.