Director, Paid Media

Samsung Electronics•Plano, TX

4d•Onsite

About The Position

Samsung Electronics America (SEA) is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. Across each of these areas, our work drives innovation, economic growth and workforce opportunity in the United States. For nearly five decades, Samsung has been at the forefront of technological advancements, investing over $100 billion and creating more than 20,000 jobs nationwide. Our mission? To integrate cutting-edge products, services, and AI technology to deliver smarter, sustainable, and more connected experiences that empower people to live better. As a wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA offers opportunities to work alongside global visionary thinkers and innovators who are passionate about making a difference. Explore the exciting opportunities at Samsung Electronics America and discover how you can make an impact. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Requirements

12+ years of related experience with a Bachelor's degree, or 10 years with an advanced (Masters/PhD) degree.
Expertise in media management, and campaign management.
Experience leading and leveraging advanced modeling techniques such as MMM and MTA.
Strong communication skills and proficiency in Microsoft Office tools.
Data-driven approach to decision-making.

Nice To Haves

Experience in consumer electronics, durable goods, or technology hardware categories.
Proven track record managing complex, multi-agency relationships and enterprise-level media budgets.
Hands-on proficiency with platforms such as DV360, CM360, The Trade Desk, Amazon DSP, and retail media networks (e.g., Amazon Ads, Walmart Connect, Best Buy Ads).
Prior people-management experience building, mentoring, and developing high-performing media teams.
MBA or other advanced degree.

Responsibilities

Lead the Paid Media team, driving strategy, planning, measurement, and reporting.
Develop a holistic paid media strategy across National, Retail, and Performance Media to maximize sales nationally, at strategic retail partners, and at Samsung.com.
Collaborate with Executive Leadership, Integrated Marketing, Product Marketing, Global Marketing and other stakeholders.
Leverage advanced measurement tools, including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and media analytics to maximize incremental ROAS and optimize media in real time.
Develop and oversee the fully integrated, national paid media strategies aligned with the HE Division’s business objectives, national sales goals, and brand health goals.
Identify and reach target audiences, leveraging first-party and partner data to optimize campaigns.
Test innovative approaches to engage consumers and oversee budget allocation across channels.
Collaborate with the marketing and product teams to ensure paid media campaigns align with product launches, promotions, and seasonal events.
Oversee paid media campaigns across all channels, including traditional Linear, CTV/OTT, OLV, Display (Programmatic and Direct), DOOH, Social, Search, and Retail Media (e.g., Amazon Ads, Walmart Connect, Best Buy Ads, etc.).
Stay up to date on emerging media channels and technologies (e.g., AI-driven media buying, retail media networks, and influencer/creator media) and identify innovative ways to reach our consumers more effectively.
Plan and execute national paid media campaigns, ensuring timely delivery and adherence to brand guidelines.
Optimize campaigns based on performance data, adjusting targeting, creatives, and bidding strategies to improve results.
Design and conduct in-market tests to identify the most effective campaign elements.
Develop comprehensive strategy aligning retail media efforts with national and performance media.
Integrate retail media into holistic media planning, making media budget allocation recommendations to maximize national sales while simultaneously growing all accounts.
Ensure retail media efforts are synched with in-store marketing strategies to create a seamless shopping experience.
Deliver account-specific strategic and executional guidance for each account marketing team to execute to maximize profitable sales at each retailer.
Develop strategies to maximize qualified traffic and sales on Samsung.com.
Oversee campaigns across Paid Search (SEM, PMax, PLA, etc.), Social, Display, and affiliate marketing.
Leverage advanced data capabilities to target high-propensity audiences and maximize conversion.
Optimize campaigns based on performance data.
Collaborate with Ecomm and Corporate Marketing teams to align on Samsung.com performance targets.
Continuously test creative, bidding, and audience strategies to identify scalable improvements in efficiency and ROAS.
Regularly report on key paid media performance metrics to division leadership and to relevant cross-functional stakeholders.
Collaborate on advanced analytics such as Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA), leveraging learnings from each to inform investment decisions and optimize media in real-time.
Work with the ecomm team to report on key performance marketing results and recommend optimizations.
Create, manage, and optimize media budgets, allocating spend across national, retail, and performance marketing to maximize sales.
Build and manage relationships with the lead media agency and external vendors; evaluating agencies based on expertise, performance, and cost-effectiveness.
Establish KPIs aligned to business objectives and continuously measure campaign performance.
Oversee the MMM, MTA, and advanced analytics tools to track campaign performance, inform budget allocation decisions, optimize performance, and report to the business.
Monitor and analyze competitors' strategies to ensure plans will cut through in market.
Follow internal practices for finance, regulatory compliance, data security, privacy in all operations.
Mitigate risks associated with ad fraud, brand safety, and data privacy.