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DuckDuckGo

3d • $243,800 - $243,800 • Remote

About The Position

As a Director, Paid Marketing, working on the Marketing & Communications team, you’ll be a strategic leader responsible for building and scaling a profitable paid subscriber acquisition program and related projects. Partnering closely with marketing, product, design, user insights, data science and finance teams, you will own KPI development, campaign strategy, budget and resource allocation, and performance measurement. You'll lead strategic roadmapping, prioritize high-impact projects, resource cross-functional teams, and ensure marketing performance is measured with a high degree of confidence. The right person is excited to prove that paid marketing growth and privacy-respecting advertising practices aren’t at odds — they’re our edge. You know how to use aggregate measurement, experimentation, and strong judgment rather than user-level targeting and tracking.

Requirements

• 10+ years of professional experience, including 4+ years in a senior leadership role driving profitable app subscription growth (ideally 1M+ subscribers).
• Deep strategic expertise with a strong hands-on understanding of marketing channels (e.g., app store ads, paid social, mobile app networks), integrated campaign planning and execution, performance measurement, audience alignment, and creative best practices.
• Proven track record of launching paid app subscription acquisition programs from the ground up, including setting cost-per-subscription targets, developing media plans, establishing measurement frameworks, and shaping creative and messaging.
• Experience working at a consumer-facing tech company with a meaningful US user base (ideally 10M+ MAUs) and multiple products.
• Skill in developing others, not just directing them, with demonstrated improvements in collaboration, expertise, productivity, and business impact.
• Ability to apply first-principles thinking to break down ambiguous growth opportunities, challenge assumptions, identify the key drivers, and turn them into focused, achievable initiatives.
• Comfort working in resource-constrained orgs where opportunity cost and impact are key drivers for prioritization and resource allocation.
• High capability in analytics and measurement, including app economics (payback, LTV), incrementality/lift testing, modeling, and data analysis.
• Excellent communication skills — you can clearly articulate recommendations and rationale, verbally and in writing, at all organizational levels.
• Willingness to use AI and build effective workflows, accelerating work through AI agents.
• You’ll be required to attend meetings on camera via video conferencing.
• Expect to travel at least two times a year: once for our all-hands meetup and again for a team retreat (each around 4-5 days).
• A successful candidate must pass a background check as a condition of joining the team.
• By applying for this role, you confirm that all information submitted is accurate and complete. You further acknowledge that providing false or fraudulent information during the application process is cause for denial of an offer, revocation of any existing offer, or other adverse action, up to and including termination after the start of your commencement of work.
• By submitting your application, you acknowledge and consent to the use of AI technology in our review process.

Responsibilities

• Building and scaling a profitable paid subscriber acquisition program and related projects.
• Owning KPI development, campaign strategy, budget and resource allocation, and performance measurement.
• Leading strategic roadmapping, prioritizing high-impact projects, and resourcing cross-functional teams.
• Ensuring marketing performance is measured with a high degree of confidence.
• Proving that paid marketing growth and privacy-respecting advertising practices aren’t at odds.
• Using aggregate measurement, experimentation, and strong judgment rather than user-level targeting and tracking.
• Leading the development of and alignment around a break-even model that defines a profitable CPA.
• Planning integrated campaigns and securing buy-in to drive profitable paid subscriber growth.
• Designing and executing rapid testing cycles to identify and scale successful tactics.

Benefits

• Stock options
• Company-sponsored health benefits (limited to team members based in the United States)
• Paid parental leave
• Office setup
• Co-working allowances

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed